CDK provides rec dealers with RV, marine, powersports vehicle data

HOFFMAN ESTATES, Ill. — CDK Global has announced the integration of NADAguides vehicle pricing data and information, a division of J.D. Power, with Lightspeed EVO Dealer Management System (DMS). The integration will provide recreation dealers using CDK Lightspeed EVO DMS with access to critical vehicle data and information for RVs, boats, all-terrain vehicles (ATVs), motorcycles and other powersports vehicles listed on NADAguides directly through their DMS.

“This integration will give our recreation dealers fast and easy access to the critical vehicle data available through NADAguides directly through their DMS,” said Kris Denos, vice president and general manager, Recreation & Heavy Equipment, CDK Global. “This will not only speed up their ability to pull this information but also provide a faster and more personalized experience for their customers.”

NADAguides is the largest publisher of the most market-reflective vehicle pricing, values, and information available for motorcycles, boats and RVs, as well as new, used and classic cars and manufactured homes. The integration into the Lightspeed EVO DMS will help recreation dealers by connecting the data and information provided by NADAguides with the tools that business functions, such as sales and Finance & Insurance (F&I), accounting, service, and parts operations, need to do business.

“The integration of our data into the CDK Lightspeed EVO DMS provides dealers with a perfect match of products and services,” said Lenny Sims, vice president of business development and strategy, J.D. Power’s NADAguides division. “This will enable a faster, more accurate and efficient way to do business on a daily basis.”

Recreation dealers currently using CDK Lightspeed EVO DMS who are interested in learning more about the NADAguides integration can visit or contact their local CDK sales representative.

SOURCE: CDK Global press release

Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at

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