GERMANY — The 57th edition of Caravan Salon Düsseldorf, the world’s largest trade fair for motorhomes and caravans, surpassed last year’s record results and recently closed as the best attended event in its history.
Joachim Schäfer, outgoing managing director of Messe Düsseldorf, stated: “Over the past 10 days we have welcomed 248,000 visitors (2017: 232,000) at the Düsseldorf exhibition center. We are delighted with this new record and also see the high visitor turnout as confirmation of the outstanding collaboration between the exhibitors, the Caravanning Industry Association and our trade fair company.”
More than 600 national and international exhibitors presented their innovations and current styles in 13 halls as well as in the outdoor area. About 2,100 RVs and accessories, technical equipment, detachable parts, awnings and mobile homes were exhibited on more than 2.3 million square feet. Campsites, motorhome parks and travel destinations were also on show.
Mobile vacationing continues to be a top trend. Due to record new registrations and changes of ownership the general mood in the caravanning industry is extremely positive.
“This was also clearly felt at Caravan Salon. The atmosphere in the halls among both exhibitors and visitors was excellent. With 35 percent we again managed to welcome a very high percentage of first-time visitors. We cater to these newcomers by providing a service-oriented and customer-friendly advice center in the form of the StarterWorld. It was also striking to see even more young families with children taking an interest in this form of vacationing,” said Caravan Salon Director Stefan Koschke. Noteworthy this year are the many trade visitor registrations from Asia, Australia and the U.S.
Hermann Pfaff, president of the German Caravanning Industry Association (CIVD), added: “The high spirits among manufacturers, exhibitors and customers as well as first-class sales figures are evidence of the enormous and constantly growing popularity of caravanning.”
He added, “The outstanding number of sales concluded here have more than fulfilled our expectations and reflect the current market situation. We look back on the biggest and best-attended Caravan Salon of all times. This once again confirms its position as the world’s leading trade fair.”
Accordingly, the exhibitors at Caravan Salon 2018 were very satisfied with their participation and reported very good sales. Martin Brandt, chairman of the board at Erwin Hymer Group, remarked: “We are pleased with the high attendance figures at Caravan Salon and the overwhelming demand for our brands and products. The trade fair is the culmination of the most successful business year in the history of the Erwin Hymer Group. Caravanning is a trend and has now become part of mainstream society. This is also reflected in the noticeably younger audience and many newcomers at the stands of our brand. Our commitment in China also met with avid interest. We take these impulses from Düsseldorf with us and look forward to providing customers with unique leisure and mobility experiences worldwide”.
Holger Schulz, general manager at Hobby-Wohnwagenwerk Ing. Harald Striewski GmbH, was enthusiastic about the visitors at his booth: “Compact, completely furnished van campers and connectivity were the focal themes at our stand. The new line of Vantana van campers, which we presented with three furnishing options for the first time this year, were received very well. The highlight here is certainly our entry-level model Vantana Ontour, which sold well right away with its attractive basic price. The on-board control of our vehicles by Smartphone or Tablet was also in increasing demand. With our intuitive HobbyConnect system it is possible to control various functions like lighting, heating and air-conditioning remotely by App – and from almost any point in the world. We are convinced that the future of caravanning is getting increasingly smarter.”
According to Dr. Holger Siebert, general manager of Eura Mobil GmbH: “Caravan Salon has developed into a first-class caravanning trade fair. We are happy with the results and have noticed that the visitors were even better prepared and informed when they came to the sales talks.” The higher percentage of first-time visitors, he added, had a positive impact on the sales of van campers and vans at both Karmann Mobil and in the entry-level segment of the Forster brand.
“Caravan Salon was extremely successful for us. This trade fair is the perfect setting for the best sales – as our renewed growth rates show: In 2018 they again significantly exceed the previous year’s record. Our customers and dealers are more than satisfied,” said Gerd Adamietzki, marketing and distribution manager at Knaus Tabbert GmbH.
He added, “There are many reasons for this: “Caravanning has become part of mainstream society. But we also see that innovation is rewarded by customers. Because our new vehicles once again set decisive trends and inspire visitors. In short: Caravan Salon 2018 has exceeded all our expectations.”
Bernd Wuschack, sales, marketing and service manager at Carthago and Malibu, commented: “Caravan Salon 2018 again proved a resounding success for our Carthago and Malibu brands. Impressive for us was not only the enormous number of visitors at our stand but also their quality. We met with many very well-informed guests. In addition, we were visited by numerous new prospective customers who were dealing with the topic of motorhomes for the first time. The preparatory work carried out by Messe Düsseldorf and the manufacturers’ association CIVD, which has significantly expanded the circle of potential customers, is paying off here. This also allows us to look optimistically to the future.”
Over the past years the “Technik-Order” segment with technical equipment, detachable parts and installations has been very popular with visitors. 2018 saw the debut of the second “Technology” hall with exhibitors of technical furnishings and accessories in Hall 14. Bernd Löher, general manager at Dometic GmbH, reported: “We clearly felt that caravanning as a form of vacationing enjoys ever more popularity and that its international flair has increased. At our stand we were able to welcome trade visitors from all continents – especially from Asia, Europe and the U.S. Noticeable is the increased demand for high-quality furnishing components. People increasingly view their RVs more as homes on wheels and are therefore prepared to invest in comfort and functionality.”
In the tourism hall as well as in the cash and carry area in Hall 7a, the increased visitor numbers were also reflected in a higher frequency at the stands. “It is striking that the younger generation is much more interested in camping and caravanning than it was a few years ago. The conversations with customers are of high quality. We also feel that consumers are once again placing much more value on local advice. For us, Caravan Salon is always a barometer for the autumn business – demand in the weeks following the Düsseldorf trade fair usually picks up significantly,” explained Maurice Perske, managing director of Fritz Berger GmbH
The 58th Caravan Salon Düsseldorf will be held from August 30 (trade visitor and media day) to September 8, 2019 in Düsseldorf, Germany. For further information on visiting or exhibiting at CARAVAN SALON 2019, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: firstname.lastname@example.org; Visit our web sites https://www.caravan-salon.com/ and http://www.mdna.com; Follow us on twitter at http://twitter.com/Recreation_MDNA
SOURCE: Caravan Salon Düsseldorf press release