Camping World debuts plan to increase RV sales locations

UNITED STATES — Camping World Holdings Inc., a large network of RV-centric retail locations, has announced plans to increase RV sales locations by more than 30 percent over the next 15 months through the launch of Gander RV Sales, new store openings and continued acquisitions.

Camping World currently owns and operates 133 RV dealerships nationwide, specializing in RV sales, service, outdoor and RV aftermarket accessories and its entire portfolio of Good Sam products and services.

Just over a year ago, Camping World was the successful bidder for certain assets of Gander Mountain. Since the acquisition, Camping World has negotiated leases for a number of the old Gander Mountain locations in key RV markets where Camping World is under-penetrated and has tremendous opportunity to grow its RV market share and expand its customer base.

Since the beginning of this year, Camping World has opened 50 stores rebranded as Gander Outdoors. With those stores up and running, Camping World has made significant investments in technology and infrastructure and laid the groundwork for the planned launch of up to 40 Gander RV Sales branded locations by the spring of 2019.

Marcus Lemonis, chairman and CEO, stated, “Camping World is an RV-centric business and everything we do is targeted to expand our customer base, grow our Good Sam Club and increase our RV market share. In late 2016, we launched our “side-by-side” strategy to expand our customer base and increase our market share in a region by operating an existing Camping World dealership with an acquired dealership operating under its legacy brand name.”

He added, “Similarly, through the opening of the Gander Outdoors stores, the launch of Gander RV Sales and the introduction of new and innovative products for the younger outdoor and cost-conscious consumer, we believe we will increase the width and depth of our customer base for our RV-centric offerings and Good Sam products and services.”

Lemonis concluded, “We have always viewed Gander Outdoors as the most cost-effective method to increase our RV sales presence and grow our Good Sam Club, particularly in key RV markets where we are underpenetrated. It is not by coincidence that the Gander Outdoors locations selected are in key markets with a very strong RV registration base and areas that we have been targeting for growth.”

With the recent opening of the first Gander RV Sales location in Kenosha, Wisconsin, expect new Gander RV Sales locations to follow in 35 other cities primarily in Wisconsin; Minnesota; Texas; North Carolina; and Marion and Springfield, Illinois.

The company is currently working on and expects to open new RV sale locations in a handful of other towns including Rockford, Illinois.

The above listed locations along with the continued aggressive pursuit of opportunistic acquisitions is expected to grow the company’s RV Sales locations by more than 30 percent by the end of 2019.

“We continue to position ourselves as a leader in the expanding RV industry and the expansion into the broader outdoor lifestyle market and the development of new and innovative products is a natural expansion to reach the younger outdoor and cost-conscious consumer,” said Roger Nuttall, president of the Camping World RV group. “Our planned expansion with Gander RV Sales locations and our continuing strategy to aggressively pursue opportunistic acquisitions and new store development, reinforces our focus on increasing market share with our country wide expansion.”

SOURCE: Camping World press release

 

Ronnie Wendt

Ronnie Wendt

Ronnie Wendt has been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year. She is the owner of In Good Company Communications and can be reached at ingoodcompanycommunications@gmail.com.

Leave a Comment

  • STEVE JOHNSON / KAMPER KORNER says:

    does it make since to increase sales when your shops can not handle servicing the ones they sell now?

  • Desuhu says:

    In other words, Camping World wants to be the only game in town. Does this speak of Monopoly? I will never set foot in a Camping World again after the CEO said he didn’t want us deplorables to patronize his stores. I will gladly accommodate him and I am not the only RVer to feel this way.

  • Pam French says:

    I agree with Steve, above. Changing the name won’t help if the service after the sale does not improve dramatically

  • Get Daily News Delivered

    Get Weekly News Delivered

    Industry Video

    Recent Posts

    Get Daily RV News Delivered

    Every day we send a summary of the most important news via email. Make sure you don’t miss anything.