CROWLEY, Texas — Growing numbers of consumers are doing their research on EnhancedCamping.com, the campground industry’s first searchable database of restaurants and other businesses frequently patronized by campground and RV park guests.
“People are lingering on our website longer and visiting more pages than they did even a few months ago,” said Brian Schaeffer, president and CEO of AGS, which launched the website last spring.
“The time consumers spend on EnhancedCamping.com increased by 36 percent from September to October, while the number of pages they click on per visit is up 16 percent,” Schaeffer said. “The bounce rate, the percentage of people who either close their browser or hit the back button after landing on the site, is down 7 percent.”
For many years, AGS has provided campgrounds and RV parks with superior guest guides, which list local restaurants, RV repair shops, doctors, veterinarians, dog groomers and other services of interest to their guests.
But through EnhancedCamping.com, AGS gives parks and advertisers even more exposure by taking the listings of businesses featured in hundreds of thousands of campground and RV park guest guides and compiling them into a searchable database online.
Visitors to the site type in the city or state they wish to visit and then click on a drop down menu of services, such as restaurants or RV repair shops or dog groomers, to find listings of recommended service providers for each city. They can also search for campgrounds and RV parks featured on the website.
To be listed on EnhancedCamping.com, campgrounds only need to be one of the parks using AGS for their guest guide services. AGS produces printed guest guides for more than 1,000 campgrounds across the U.S. and Canada.
“On Issuu, where we host the guides themselves, we’re up to 3.9 million impressions of our guides since Texas Advertising bought AGS in 2011,” Schaeffer said, adding, “We will surpass the 4 million mark before the end of the year. For us, this means that while people may access their guides differently, there’s still room for print.”
Based in Crowley, Texas, AGS publishes over 2 million guest guides (site maps) annually in the U.S. and Canada using environmentally friendly recycled paper and soy-based ink. For more information about AGS, visit its website at www.agspub.com.
SOURCE: AGS press release