ELKHART — Campers Inn announced today it was closing its retail store in Elkhart. The store opened July 19, 2010, and was set up to be a factory outlet store for Coachmen and Forest River products, according to a press release issued at the time.
“Campers Inn has greatly enjoyed serving the Elkhart and Northern Indiana community for the past three years,” said President Jeff Hirsch in a memo issued today. “From the beginning, we have sought to provide a high-value, full-service dealership focused on taking care of our customers during their entire RVing experience — from the research process to purchasing an RV to after the sale.
“Regretfully, we have decided that continuing to serve the Elkhart community is no longer in the best interest of either our customers or the company. As a local, full-service dealership, our model is to serve our customers within a relatively local proximity,” Hirsch explained. “Over the past few years, Campers Inn has found that in order to achieve a sustainable level of business, we would have to seek and acquire customers from well outside the local area. While this is feasible, it does not fit our model. We do not feel that we would be able to provide the excellent service and value if we actively seek out the long-distance customer by targeting other dealers’ local markets.”
Hirsch said the dealership will transition out of the Elkhart area into areas where he believes Campers Inn can better serve customers while staying true to the company’s value-based business model. Currently, Campers Inn expects to remain open in Elkhart through August.
Looking ahead, Hirsch said Campers Inn will continue to focus on its growth strategy and that the company will open a new location in Union, Conn., within a few months.
“We are also excited about continuing many of the partnerships we solidified while operating in Elkhart, such as our outstanding relationship with Forest River,” he added. “I want to express my sincere thanks to everyone who has made Campers Inn a success, and I know our best years are yet to come.”
Hirsch is also the current chairman of the RV Dealers Association.
SOURCE: Campers Inn press release