SPOKANE, Wash. — Cache Advance, a leader in developing and supplying geocaching gear founded in 2005, today announced the acquisition of Cache Addict, LLC, an innovator and trendsetter in trackable geocaching products.
“This acquisition furthers Cache Advance’s strategy by enhancing our offerings in the trackable segment, as well as expanding our custom operations,” said Cache Advance’s CEO Lisa Breitenfeldt. “Cache Addict’s operations complement perfectly with ours, and we are excited to become a fully comprehensive supplier of geocaching gear and trackables.”
Mike Atwell, principal at Cache Addict, said, “I started producing coins in October 2006 with our first personal coin. Since then we have designed and produced over 1000 unique geocoins and other trackables. I was able to push the boundaries of the trackables market on two specific occasions; the first was our introduction of the Cachekinz, when I was the first to make a colorful tag. The second was the introduction of the Technology Tags which were one of the first QR tags, where each tag had a unique code that linked back to the page of the trackable and not the generic page.”
The acquisition will allow Cache Advance to expand in the custom geocoin and trackable market and compliments their existing trackable, geocache container, and geocaching gear lines.
“We are already making room in our store, the Cache Cave, for all of the exciting incoming products” said Breitenfeldt. “Transitioning on the web may take a little longer but we are excited to offer so much more to our existing customers and partners. And we look forward to welcoming Cache Addict’s customer base.”
SOURCE: Cache Advance press release