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In Hollywood, there is a widespread belief that even bad publicity is good because it gets people talking about an actor or actress. It’s still publicity, and the movie studio didn’t have to spend a dime to get it.
I suspect that is what’s happening here, with Wicked Campers. Sure, it is getting people talking about the outrageous antics of the company, but who would ever want to rent and drive all over the country serving as a rolling billboard for these type of messages?
Don’t people who rent the RVs have to face the wrath of consumers offended by them?
From the bloggers at Mumbrella:
Infamous rental van company Wicked Campers has had another one of its vans banned by the ad watchdog, this time for humiliating women.
The ad, which was registered in Queensland, said “you’re not a woman until humans come out of your vagina and trample on your dreams.”
The controversial advertiser has also had another two ads banned for using inappropriate language and failing to treat the issue of sex, sexuality and nudity with sensitivity.
One van, which said “would a man know his way around a woman’s clitoris….even if he had a GPS?, was deemed inappropriate to a large audience which would include children, and subsequently upheld.
The full blog can be found at Mumbrella.com.