JACKSON CENTER, Ohio — Airstream has released the brand’s first “Live Riveted” stories that feature video in a continuation of the company’s Live Riveted campaign designed to capture the spirit of the Airstream lifestyle.
The first video focuses on Tim Flannery, champion baseball coach, musician, surfer and philanthropist, and showcases personal and inspiring stories capturing his passion for living life to its fullest.
“Our goal through this unique campaign is to create and connect a community of people that encompasses the spirit of the Airstream experience,” said Bob Wheeler, Airstream president and CEO. “Tim is a perfect example of someone who has a passion for life and philanthropy that cannot be ignored. Whether on the road in his Airstream, coaching baseball or playing benefit concerts, his inspirational life embodies what it means to live riveted.”
As a former MLB player with the San Diego Padres and current third-base coach for the San Francisco Giants, Flannery’s passion for life transcends baseball as he spends his free time as a talented songwriter, avid surfer and musician with his band The Lunatic Fringe. Flannery’s philanthropic efforts also have helped raise funds for the Bryan Stow Fund. Stow suffered traumatic injuries from an incident on Opening Day 2011, and through benefit concerts, CD sales, and silent auctions, Flannery has raised more than $200,000 to help support the Stow family.
“I was thrilled to become part of Airstream’s Live Riveted community and share my story to encourage others to never give up and always live life to the fullest,” said Flannery. “I hope to inspire people to follow their dreams each and every day, always seeking new experiences, and for me that is what Airstream is all about.”
Tim Flannery is one of many stories shared by inspiring people who embody the Live Riveted lifestyle and featured as part of Airstream’s Live Riveted community. Tim Flannery’s Live Riveted video can be viewed at: http://youtu.be/SKVuLGAvUWU
The Live Riveted initiative is supported by a microsite and online community that lives on Airstream.com.
For more information, visit www.liveriveted.com