CROWLEY, Texas — The online versions of AGS guest guides have generated over 3.5 million impressions during the past few years as increasing numbers of campers access guest guides online.
“We’ve seen a net gain of over half a million clicks on our guest guides since last year, which gives our advertisers tremendous exposure beyond what they receive with our printed guest guides,” said Michael Moore, general manager of AGS.
Campground guest guides are powerful marketing tools, both in print and online, Moore said, adding that AGS continues to be best known in the campground industry for its printed guest guides, which establish a unique identity for every park and promote brand loyalty. Content also informs guests of park policies, amenities and local attractions.
AGS also offers an online presence for its guides through https://enhancedcamping.com/, which hosts the guides in a digital format using an Issuu program that parks can link to, thus increasing their online exposure in the marketplace.
AGS’s Issuu program has its own analytics, which enables AGS to monitor the online impressions of its guest guides. AGS has logged over 3.5 million impressions for its guest guides since Texas Advertising acquired the company from Good Sam Enterprises LLC in 2011.
“We think it’s important for parks to have both printed and online marketing materials,” Moore said, noting that the printed guides assist in referring traffic to both the parks and advertisers website.
Online guest guides are also essential as more and more guests use tablets or smart phones to access park information. Online guest guides are a component of AGS’ hyper-digital campaign, launched less than three years ago. The campaign also provides parks with responsive web design and digital services like blogging, SEO and e-newsletters, which ramps up park values and boosts sales.
AGS is a division of Texas Advertising, one of the leading providers of print and online marketing services for campground industry. In addition to producing campground directories for Texas, Illinois, Missouri, Tennessee and Arizona, its AGS division provides guest guides for close to 1,000 public and privately owned campgrounds, RV parks and resorts across the country. More information is available at www.agspub.com or www.texasdvertising.net.
SOURCE: AGS press release