How to write compelling ads to sell your RV online

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By Grace Carter

After a while, most RV owners want to switch up to a better and bigger RV. But, this means that they will have to sell their original motorhome or travel trailer.

Even though people want to sell their current RV quickly in order to get a new one, they often don’t put enough time into preparing their ad. As a result, it turns up poorly in search listings. This leads to no calls and no messages about the RV.

If you want to prevent the sales process from dragging on and on, use these tips to create a compelling online ad to instead sell your RV quickly. Here are some tips for preparing an attention-getting ad:

Set the tone properly

Don’t write your ad in a “salesy” tone of voice that will distract readers from the real thing you are selling — a vehicle to support their lifestyle. This will lead to less people contacting you because most people are tired of this tone of voice.

They are more interested in something different, more approachable and understandable, as well as more relevant. Use a friendly tone of voice that can really get through to your readers.

Create a compelling headline

A good headline is the introduction between your reader and the ad you have created about your RV. Make sure it represents your RV properly and that you have included all of the relevant data so that they know what type of RV you are selling right from the onset. This will also help people looking for a specific RV to spot the ad more easily.

Create a thorough description

Your description is the most important part of your ad. Even though readers can see how it looks from the images, there are some things that can’t be captured with a camera. Words are definitely more compelling in selling.

You should add all of the relevant data like how it feels to drive it, what you can do with the space and so on. Make readers imagine that they are in the RV or using it. This is the best way to sell your RV quickly.

Remember essentials

Don’t forget to add essential information about your RV. This means make, model, age, mileage, features and so on. All of this is necessary because the reader might be looking for some specific features or information related to the RV.

Use Online Tools

Because not all RV owners are experts at writing, grammar and spelling, most advertisers recommend that you get some help in writing ads. The last thing you want are grammar or spelling mistakes because they can give people the wrong message about the RV itself or you as the seller.

Format for readability

Your ad should be readable and clear. For example, don’t you all capital letters because online etiquette suggests this means yelling. Rather than long, big blocks of text, you should section your description into paragraphs and use bullet points when possible.


If you don’t list the pricing, you are less likely to get a huge response. That’s because no one wants to call and talk about and RV that they might not buy because of pricing. They don’t want to tell other people that they can’t afford something, nor do they want to haggle over a price.

If you list the price, then only buyers who can really afford it will call you.

Talk about maintenance

Add information about any maintenance that you have done to your RV, such as when the tires were replaced. If you didn’t do any maintenance at all, be sure to let them know.

Be honest

When it comes to selling your RV online, the best policy is honesty and transparency. Don’t hide anything from the buyers.

Selling your RV may not seem hard at the outset, but it will take much more work than you’ve expected. You have to work on your RV to prepare it for sale, and take good pictures that really show its appearance and condition inside and out.

Be sure to take several closeup pictures of various components installed on your RV. Remember, the goal is to help readers imagine themselves owning your RV.

But, the most important thing you should do in creating a compelling ad is to make sure that you have described what you are selling in complete detail. The more information and pictures you provide, the better your chances of selling your RV.


Grace Carter is a writer and manager at Academized and OXEssays services. She manages a team of writers, curates interns, works with a team of remote proofreaders. Also, Grace tutors at Big Assignments  educational portal.


Guest Blogger

Guest Blogger

RV Daily Report welcomes opinion pieces and feature stories submitted by people interested in the RV industry and the RV lifestyle. To submit something for publication, send it to

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