(Sept. 27, 2018) — This week’s podcast guest is Tom McManimon, the president of StimulusBrand Communications, and the author of two books: The Stuff That Sticks and The Position Player. He talks about avoiding brand confusion, especially on social media. He also suggests when companies should look at rebranding and the best time to take that type of action.
(Sept, 29, 2018) — Brian Schaeffer describes why it is so important for campgrounds to convey a professional image and how the companies can utilize relationships with other local firms to provide guests with the information they want when they arrive in the area. He will explain why the idea that print is dead doesn’t apply to campgrounds once people arrive in the local area looking for things to do and places to eat.
(Sept. 13, 2018) — erry and Evada Cooper are joined by Steve and Kathy Jo Anderson to describe their vision for the training center and what they hope to offer to the RV industry and RV owners. We’ll talk about the various components of the training curriculum and the types of course offerings that will be available for professional technicians and amateur RV owners alike.
(Sept. 6, 2018) — Creative RV is a relatively new group of dealerships that arrived on the scene in 2016. The company specializes in buses and has sales outlets and repair facilities scattered around the nation. The company leveraged all these locations to enter the RV market a few years ago. We’ll be talking to Sean Connolly, the director of sales for Creative RV, who will describe the concept behind Creative RV and, especially, their idea for no-hassle RV sales and transparent pricing.
(Aug. 30, 2018) — With print guides and brochures fading into the sunset as a chorus of online voices compete for traveler’s attention, word-of-mouth advertising will become even more essential in enticing people to visit local attractions. By creating local partnerships, campgrounds can keep guests busy and happy without making huge investments in their own infrastructure. The campgrounds are attractive because they serve as a base for many local activities.
(Aug. 23, 2018) –The guest this week is Vicky Oliver, the author of 301 Smart Answers to Tough Business Etiquette Questions. Her book offers a look at the little interactions we engage in every day and offers suggestions on how to better work with others by using common courtesy. Whether it is communicating in person, on the phone, via email and even through social media, Vicky has some wonderful, practical advice on how to have better influence and attract positive attention simply by using the lost art of etiquette.
(Aug. 16, 2018) — he guest this week is Randall Jeremiah, founder of the Supplier and Vendor Exhibition that will be held in conjunction with the open house event. Dozens of industry suppliers will exhibit their products under a big tent on three acres of property near the RV/MH Hall of Fame. He explains his vision for the expo and what companies can do to participate in this year’s big tent event.
(Aug. 9, 2018) — This week’s guest is Brian Schell, the operations manager of the Recreation Vehicle Exchange. RecVex is a website that allows lenders and RV dealers to list inventory that is bid upon only by representatives of certified businesses. It is more than an online auction, because RVs are available for sale 24 hours a day, 365 days a week. But, it is better than eBay in that the only bidders are professionals involved in the RV industry.
(Aug. 2, 2018) — This week’s guest is Michael Hudson, affectionately known as the Big Idea Guru, and the voice behind the Get Your Message Heard podcast. He is going to talk about what types of stories businesses need to share, and why. He’s also going to describe how businesses can share their stories in a way that doesn’t sell people, but builds their interest in buying and using a recreation vehicle. Listeners can get a free 15-minute message makeover.
(July 26, 2018) — This week’s guest is Claude Donati, the founder of Nexus RV in Elkhart. He was one of the first guests on the podcast when it started in 2014 and there have been lots of changes with the company since then.
Nexus used to build RVs and sell them directly to consumers, but last year the firm converted to a dealership model by partnering with dozens of RV dealers around the country. Donati explains what makes Nexus RV so unique on the market, and he describes how camping simulators to test each RV as though it was being used in a campground before it even leaves their facility. He explains who the company’s target market is for the motorhomes and announces plans to introduce a new model in September .
(July 19, 2018) — inTech started building travel trailers in 2010, just as the nation was emerging from the Great Recession.
Since then, the company has attracted a lot of attention. The firm was highlighted as one of the Best in Show travel trailers from last year’s National RV Trade Show and was listed as the runner up in the 2017 Best New RV of the Year Award. inTech added some other attention-getting features that are raising eyebrows whenever people see them.
(July 12, 2018) — This week’s guest is Deserie Lawrence, the chief marketing officer of Blue Water Development, a company that manages seven RV resorts on the east coast. She’s going to describe what Millennials want from a camping or outdoor experience. She’ll even show how campgrounds can keep guests busy without investing a lot of money in their own infrastructure, but rather by partnering with other adventure firms in their area. Her marketing advice is that firms must tell the story, not sell the product.
(July 5, 2018) — This week’s show features an interview with Stefan Koschke, the director of Caravan Salon. It is the world’s largest recreation vehicle show that takes place Aug. 25 to Sept. 9 in Dusseldorf, Germany. Koschke describes what is planned for this year’s show, and explains how American companies can still get involved. He also touches on the popularity of caravanning and camping in Europe.
(June 28, 2018) — Elkhart Supply Corp, also known as ESCO, has been providing plumbing and electrical supplies to virtually all RV manufacturers since 1949. The firm also offers wiring for towing connections. Huggett describe the firm’s products, especially the new PEXLock fittings that makes plumbing connections a breeze. He also talks about ESCO’s Flair-It Pro and Plus fittings as well as its transfer switches, power cords, breakaway switches and seven-way towing cords.
(June 21, 2018) — Margo Armstrong is an author of 20 books, a blogger and RV lifestyle expert. She comes on the show to talk about issues related to healthcare on the road, voting, the types of records people need to keep with them, apps to help them on their journeys and how easy it is for single women to embrace the RV lifestyle.
(June 14, 2018) — John Holod has produced a series of exceptional well-made videos chronicling his RV travels all over North America. Each video features high-definition photography of some of the most scenic must-see places to visit as well as little known points of interest. John describes the theme of each of the videos he produced, outlines his decision-making process as to what places to feature, and offers tips on how to plan a great RV trip.
(June 7, 2018) — This week’s guest is Bobby Raatz, director of sales for mobile power and electrical safety equipment with Southwire, the company that produces the Surge Guard equipment. Bobby describes Surge Guard and the types of products it offers to RV owners. He also explains how the systems are designed to work to prevent damaging electrical surges from harming RVs and the sensitive electronic equipment installed in them.
(May 31, 2018) — Scott Hubble, the CEO of nüCamp, is the guest for this week’s show. nüCamp is the American manufacturer of T@B and T@G travel trailers as well as Cirrus truck campers. He describes the products and what makes them unique from other RVs. He also describes the changing market for teardrop RVs and truck campers and why millennial buyers are paying attention to the products.
(May 24, 2018) — This week’s guest is Elizabeth Sanderson, chief marketing officer of Sunflare. The firm has introduced some new technology that is of special interest to tiny trailer and teardrop trailer manufacturers. Just two of the very flexible panels provide 65 watts of power. She explains how the technology works and the advantages to manufacturers for installing the light, thin and flexible panels on their units.
(May 17, 2018) — This week’s podcast features two representatives from Bluewater Development Corporation, a company based in Ocean City, Md., that is actively involved in the outdoor hospitality industry. The firm manages five RV resorts from Maine to North Carolina. Ashley Church is the director of human resources and Rafael Correa is the chief financial officer. Together they describe each of the resorts they serve and the amenities offered at the facilities. They explain the mission of Bluewater Development and the types of services the firm can provide to campgrounds and RV park developers. They touch on the demographics of RVers they are seeking to reach.