OPINION: Winnebago NEEDS The Profit

(Sept. 11, 2015) — This miracle worker has purchased dozens of failing RV mega dealerships over the years and transmogrified them into hyper-successful Camping World superstores using his own unique blend of “people, product and process” — something Winnebago desperately needs right now.

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OPINION: Should RV parks offer Good Sam discounts exclusively?

(Sept. 9, 2015) — Campground owners who offer Good Sam discounts exclusively should take down the Good Sam logos and replace them with Camping World logos, because they are, in fact, picking sides in an industry battle over the viability of an independent RV dealer network, which is larger than all the Camping World locations combined.

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OPINION: Every night is ‘opening night’ in RV sales

(Sept. 2, 2015) — Every time someone on your team talks to a customer or prospect, demos the various features, services an existing customer’s RV, or asks someone for the sale, it’s “opening night.” It’s the discipline of getting each performance right that will make all of your work sharper and more precise.

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New federal rules may force dealers to alter pay

(Aug. 27, 2015) — For the first time ever, Department of Labor proposes to automatically raise the salary level. The department is proposing to automatically update the salary level (including for highly compensated employees) on an annual basis, either based on percentiles of earnings for full-time salaried workers or based on changes in inflation.

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OPINION: CFPB overreach hits new heights

(Aug. 24, 2015) — With RV, auto, and light truck sales booming, the CFPB continues to meddle in one of the great success stories of the U.S. economic recovery. RVDA and its allies firmly believe eliminating dealer-assisted financing would lessen competition in the RV financing marketplace and result in higher interest rates for all consumers.

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Opinion: Wholesale fallout trickles through industry

(Aug. 21, 2015) — Sweetheart deals and preferential pricing are squeezing out independent dealers and service centers. The real question is, can 400 big RV dealerships and online retailers really support the lifestyle for 8.9 million people who own RVs?

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OPINION: Congress clamps down on CFPB

(Aug. 20, 2015) — Dealerships have demonstrated their support of the existing fair lending laws and practices, but the efforts to strip away the fundamental right of a consumer to negotiate with a dealership’s trained professional for a fair and acceptable financial term is flawed, and extremely detrimental to our recovering economy on so many levels.

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OPINION: The best bang for your campground’s buck

(Aug. 17, 2015) — Every business owner has thought about advertising, but sometimes the budget does not allow us to do some of the things that we want. Here are five of the best ways to advertise your campground to get the best bang for your buck.

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OPINION: High quality video in demand at campgrounds

(Aug. 14, 2015) — I am seeing more and more videos posted on park websites that showcase park amenities. But it is rare that I see video that highlights park activities. And when it comes to media publicity, especially television, the unique activities you have at your park are going to attract the most media attention.

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OPINION: Is the RV industry in for some HUD-like lending regs?

(Aug. 11, 2015) — The problem is, in part, that the RV industry is trying to sell the idea that no one lives in an RV on a full-time basis, which is inaccurate. The second problem is the fallacy that the CFPB is somehow constrained to regulate loans only intended for full-time residents, which may have been true with the SAFE Act Rules, but certainly isn’t with with current CFPB policy as their regulation of vacation home mortgages demonstrates.

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OPINION: It’s time to own your career

(July 24, 2015) — The adult day care center is officially closed; it’s time for you to own your career. Business change is moving at the speed of light, and to keep the pace, your organization needs you to be your own career architect. Owning your career is a new mindset that must be adapted by professionals who intend to be relevant today and in 2025.

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OPINION: Monopolies, part 2

(July 23, 2015) — After my opinion column about monopolies appeared last Thursday, several people have reached out to tell me that although the gist of the column was accurate, they thought my take was a bit more fatalistic than necessary. They all sensed that the impact on the RV industry of the NTPSTAGCOAST merger wouldn’t be as bad as I had predicted for RV dealers, suppliers and smaller wholesalers.

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OPINION: Thousand Trails requires people to bypass FTC rule

(July 21, 2015) — An alert reader tipped me off to a questionable practice used by Thousand Trails to collect contact information from people who request a copy of the company’s free camping directory.
After people enter their names, mailing addresses and e-mail addresses to order the directory, they also agree to the following implied terms.

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OPINION: Setting the record straight on Cruise America

(July 20, 2015) — Since shortly after its inception, RV Daily Report has made a conscious effort not to link to letters to the editor to any publication because they are often one-sided gripes that go unchallenged by the editorial staff. The fact that we violated our own policy in failing to determine the scope of the story underscores why we have gone to great lengths in the past to avoid publishing these editorial hit pieces.

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OPINION: Monopolies aren’t good for the RV industry

(July 16, 2015) — Camping World gobbles up RV dealers, Thor Industries and Forest River take over RV manufacturers, Lippert Components buys up suppliers, Brown and Brown consolidates insurance companies and now LQK monopolizes the RV aftermarket. This should be raising red flags galore within the RV industry, especially in the RV aftermarket. Does this industry really want most of its dealers, suppliers, manufacturers and wholesale distributors controlled by a handful of companies?

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OPINION: SEO is nothing to brag about

(July 14, 2015) — Lately, I’ve been reading press releases issued by the “official SEO company of the campground industry.” In my view, SEO isn’t something to brag about. I maintain the philosophy that if you’re a web developer, baking in the SEO is simply part of the job.

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OPINION: The CFBP is out of control

(July 8, 2015) — Worthy of note is the fact the CFPB was specifically prohibited from gathering this type of data in Section 1022 of the Dodd-Frank Act. Cordray defended the agency’s practices by stating, “We need this data to decide what to prohibit.” When did the right to declare something illegal slip from the hands of lawmakers to a government agency?

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