OPINION: SEO is nothing to brag about

(July 14, 2015) — Lately, I’ve been reading press releases issued by the “official SEO company of the campground industry.” In my view, SEO isn’t something to brag about. I maintain the philosophy that if you’re a web developer, baking in the SEO is simply part of the job.

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OPINION: The CFBP is out of control

(July 8, 2015) — Worthy of note is the fact the CFPB was specifically prohibited from gathering this type of data in Section 1022 of the Dodd-Frank Act. Cordray defended the agency’s practices by stating, “We need this data to decide what to prohibit.” When did the right to declare something illegal slip from the hands of lawmakers to a government agency?

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OPINION: Leadership in business requires trust

(July 2, 2015) — If you undermine the trust of your employees, accountability and initiative will be lost. The blame game will ensue. Employees will shy away from responsibility. They will ensure they have an escape from accountability and will take no imitative. Performance will suffer.

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OPINION: Taking kids camping is not a crime

(June 15, 2015) — What a wacky weekend of news — and the messages being delivered were polar opposites of each other. First, a study released by Plymouth University in England noted that “children who camp in the great outdoors at least once a year go on to do better at school, as well as being healthier and happier, according to their parents.” Second, Michigan police removed six children from their parents because the family was camping in tents and the children did not have access to electricity or running water.

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OPINION: Why must ‘free’ trade be so secretive?

(June 11, 2015) — The legislation is so secret that notes aren’t allowed in case any of them get lost and found by the media. The trade agreementsmust be extraordinarily bad for America. It will regulate what can be sold to whom, when, how and for what price. It sets import and export limits and gives preferential treatment to other countries. Rumor is that it creates a European Union type trade network.

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OPINION: RV dealers embrace video, but should they?

(June 5, 2015) — There is no question that video is a powerful way to communicate a message because it combines voice, music and sound to tell a compelling story, tug at emotion and entice people to act. But, just because some consultant proclaims that video is essential does not mean that the message he or she creates is worthy.

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OPINION: RVIA events boost the RV industry

(May 26, 2015) –The annual meeting is a fantastic opportunity to introduce your company’s future leadership to RVIA and to meet influential leaders of the industry. Committee Week is the first step in the process that determines where, why and how association funds will be invested to advance the RV industry.

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OPINION: Here we go again. State parks used as political pawns

(May 20, 2015) — Get out and enjoy your state and federal parks this summer because when the next financial downturn arrives, which will be in a year or two (probably after the presidential election), the opportunities for people who really fund public recreation sites to actually use them, will be drastically limited for many years.

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OPINION: Is it time to deploy secret shoppers?

(May 20, 2015) — At least with baby boomers, store managers had a chance to resolve a bad experience. If a problem occurs, millennials generally won’t give the business owner or manager the chance to do it right. In an era of changing paradigms, I would think RV dealers and campground owners would want to know how their business is being perceived by real people.

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OPINION: Dear RV dealer, here’s why you lost a sale

(May 18, 2015) — It had been five years since our last fifth wheel purchase, and we had forgotten how stressful it can be to play the buying game. We just wanted an up-front, honest dealer from which to purchase the RV. We wanted no games, no manipulation, and no lies. Finding one was harder than we thought it would be, and in retrospect, this is why we didn’t purchase from you.

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OPINION: Wynns’ column paints unflattering portrait of RV sales

(May 6, 2015) — The Wynns dissect industry secrets regarding overinflated manufacturers suggested retail prices, spiffs offered to move certain RVs, and scare tactics employed by RV salespeople to convince people to buy from a particular dealership. While the Wynns’ column alone is enough to give RV dealers serious constipation, it’s the comments posted afterward that should keep them up at night.

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OPINION: Why aren’t RVs ‘sale ready’ on dealer lots?

(May 6, 2015) — Imagine going to a local Cadillac dealer and being told, “if you buy this vehicle today, we’ll fix this scratch and replace this knob.” Auto dealers realize that their vehicles must be “sale ready” before a customer sees them. Why can’t RV dealers do the same?

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OPINION: NERVDA goes outside-the-box to display RVs

(May 5, 2015) — Just as dealers are seeking ways to get people into an RV, stores like Cabela’s, Bass Pro Shop, Gander Mountain and a host of regional outdoor retailers are seeking unique ways to entice people into their stores. This is a win-win for both RV dealers and outdoor retailers

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OPINION: Mobilegeddon is here. Is your business ready?

(April 30, 2015) — If you haven’t converted your site to being mobile friendly, you need to start now. This isn’t just about your rankings on Google, although they will be significantly effected if you don’t have a mobile site. Its about your customers and potential customers.

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OPINION: Don’t be an idiot — own your domain

(April 28, 2015) — If the domain was tied to an existing business, TRUST ME, it will be bought and offered back to the business for thousands of dollars. The dealer has the option to pay the thousands to get the domain back or go through the headache of buying a new domain, building a new website and educating his customers where to find it online.

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The ‘quiet company’ offers lesson in PR 101

(April 10, 2015) — Other companies watching the Forest River situation unfold may appreciate a lesson in Public Relations 101. Public relations differs significantly from marketing, yet many companies think they are one in the same. Wrong. Marketing is about the sale, while public relations is about the message and reputation.

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