OPINION: Prevent bad apples from spoiling your team

(Oct. 23, 2015) — Research shows that one employee with a negative attitude can infect your entire team with his defeatist behavior. To inoculate our staff from bad apples, we first need to understand why people adopt attitudes that seem to have no professional payoff.

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OPINION: Conspiracy theories abound in RV aftermarket

(Oct. 21, 2015) — The fallout of the aftermarket mergers doesn’t appear to be slowing down, in fact, it’s intensifying. You’ll see battle lines drawn and strategies finalized in Las Vegas. When the armies regroup in December in Louisville, it may be all out war as it will be the final time all the players are gathered in the same arena for another year.

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OPINION: Evaluate your website’s end user experience

(Oct. 21, 2015) — Keeping in mind the “three clicks and they’re out” rule of thumb, try not to violate these common sense usability rules. It is time for you to evaluate your website not as the business owner but as a potential customer. How many customers has your website driven away today?

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OPINION: Thoughts as we enter the political season

(Oct. 15, 2015) — As dealers, we need to meet with our local and national representatives personally, emphasize the economic impact of our industry, and support both our state organizations and the national RVDA. Nationally, RV dealers rack up more than $14 billion in total sales, employ more than 31,000 people, and have a payroll in excess of $1.3 billion.

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OPINION: Is Winnebago abandoning smaller dealers?

(Oct. 7, 2015) — Until recently, we frequently exceeded the regional and national market share for the Itasca brand. We have received numerous Circle of Excellence awards, including last year. We have also been recognized as a Top 10 western region dealer. Today, Chisolm Trail RV is in the process of being terminated as a dealer by Winnebago Industries.

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OPINION: Tips for keeping undesirable campers away

(Oct. 5, 2015) — If you own or operate a campground, you have had your fair share of undesirable campers at your park. Though there are no sure-fire ways to rid you of these pests for good, here are a few ways to minimize your risk of becoming prey.

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OPINION: Four tips for setting rates next year

(Oct. 1, 2015) — Were you running on full occupancy most weekends this year? If so, it may be time to raise your rates. Were you busy on some weekends but dead during others? It may be time to automatically adjust pricing based on occupancy.

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OPINION: Why campground owners charge for labor

(Sept. 28, 2015) — Campground owners don’t charge campers to be mean, they charge campers so the campground can stay in business and continue to offer YOU, the camper, a better camping experience week in and week out every year.

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OPINION: Open house was exciting, but smaller event

(Sept. 25, 2015) — Granted, I didn’t spend a lot of time out and about in the displays because we had a steady stream of people coming into my motorhome to record podcasts at the open house, but attendance seemed down to me. Perhaps the displays were scattered over larger areas, or the tents were bigger, but seating was plentiful at this year’s bigger event.

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OPINION: A self-destructing trend

(Sept. 24, 2015) — It simple and very black and white. The problem is not the RV refrigerator, it’s the RV technicians lack of education on the RV refrigerator. Who’s responsibility is this? asks Rodger Ford.

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OPINION: The campground industry and the web

(Sept. 21, 2015) — One of those responsibilities that every business owner has to deal with in today’s world is who they are going to trust with their website and web presence. In an attempt to bring some relief to this process, here are five questions that will help you figure out who is the best company to manage this incredibly important aspect of your business.

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OPINION: Dealers shouldn’t need to refund deposits

(Sept. 17, 2015) — So, if an RV dealer is bound by a deposit, then the buyer is bound by the terms of that deposit as well. If one dealer wants to make the deposits non-refundable to compensate the company for its inability to sell that unit to another willing buyer, that is the company’s prerogative.

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OPINION: Service animal regulations cause needless confusion

(Sept. 16, 2015) — Under the ADA’s revised regulations, the definition of “service animal” is limited to a dog that is individually trained to do work or perform tasks for an individual with a disability. The tasks performed by the dog must be directly related to the person’s disability.

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OPINION: Winnebago NEEDS The Profit

(Sept. 11, 2015) — This miracle worker has purchased dozens of failing RV mega dealerships over the years and transmogrified them into hyper-successful Camping World superstores using his own unique blend of “people, product and process” — something Winnebago desperately needs right now.

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OPINION: Should RV parks offer Good Sam discounts exclusively?

(Sept. 9, 2015) — Campground owners who offer Good Sam discounts exclusively should take down the Good Sam logos and replace them with Camping World logos, because they are, in fact, picking sides in an industry battle over the viability of an independent RV dealer network, which is larger than all the Camping World locations combined.

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OPINION: Every night is ‘opening night’ in RV sales

(Sept. 2, 2015) — Every time someone on your team talks to a customer or prospect, demos the various features, services an existing customer’s RV, or asks someone for the sale, it’s “opening night.” It’s the discipline of getting each performance right that will make all of your work sharper and more precise.

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New federal rules may force dealers to alter pay

(Aug. 27, 2015) — For the first time ever, Department of Labor proposes to automatically raise the salary level. The department is proposing to automatically update the salary level (including for highly compensated employees) on an annual basis, either based on percentiles of earnings for full-time salaried workers or based on changes in inflation.

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OPINION: CFPB overreach hits new heights

(Aug. 24, 2015) — With RV, auto, and light truck sales booming, the CFPB continues to meddle in one of the great success stories of the U.S. economic recovery. RVDA and its allies firmly believe eliminating dealer-assisted financing would lessen competition in the RV financing marketplace and result in higher interest rates for all consumers.

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