Opinion

OPINION: Vacation industry facing a crisis

(Jan. 19, 2018) — Among the findings of their 2013 study, Americans took an average of 16 days of vacation compared with 20.3 days in 2000 — a 20 percent decline. Use of vacation days are at the lowest point in four decades.

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OPINION: It’s time to combine shows

(Dec. 8, 2015) — Combining shows by offering a full range of dealer training, plus networking opportunities to meet with suppliers, meetings with manufacturers and the ability to look at acres of new products would be a HUGE plus for the RV industry. It’s the only way to ensure the viability of a giant all-industry show.

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OPINION: Gee, thanks Sherman — I think

(Nov. 20, 2015) — Imagine my surprise when RV Business Publisher Sherman Goldenberg showed up at the end of the KOA Care Camps auction last night to present me with a special gift. He had outbid six other people in a silent auction to acquire a solid wood, laser-engraved toilet seat bearing the inscription “#1 For Good Clean Fun.”

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OPINION: Developing apps requires forethought

(Nov. 3, 2015) — If the app doesn’t look professional, no one will download it. If it doesn’t deliver results, everyone will delete it. Let’s also not forget that pushing your app out before it is completely functional will only have a negative effect, since it can be reviewed the moment it goes live.

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OPINION: End annual performance reviews

(Oct. 28, 2015) — The 90-day career investment guide provides employees an important checkpoint to evaluate their own strengths and opportunities, and recognize early on specific areas to work on the most. This allows them ample time to make the necessary improvements to qualify for the periodic merit increase.

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OPINION: Enough of the ‘industry noise’

(Oct. 26, 2015) — Regarding all the “conspiracy theories” that seem to be running rampant right now in many areas, I’m with Bernie Sanders. He’s tired of hearing about all the emails and personally, I’m tired of hearing all the “industry noise.”

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OPINION: Focus on low hanging fruit in the service department

(Oct. 26, 2015) — I visit dealerships where no attempt is made to measure and analyze data and others where techs spend lots of time collecting data that’s never actually analyzed. So instead of sharing a dozen indicators that most managers won’t use, I’ll focus on just three. Key in on these areas and you’ll make more money in your service department.

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OPINION: Prevent bad apples from spoiling your team

(Oct. 23, 2015) — Research shows that one employee with a negative attitude can infect your entire team with his defeatist behavior. To inoculate our staff from bad apples, we first need to understand why people adopt attitudes that seem to have no professional payoff.

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OPINION: Conspiracy theories abound in RV aftermarket

(Oct. 21, 2015) — The fallout of the aftermarket mergers doesn’t appear to be slowing down, in fact, it’s intensifying. You’ll see battle lines drawn and strategies finalized in Las Vegas. When the armies regroup in December in Louisville, it may be all out war as it will be the final time all the players are gathered in the same arena for another year.

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OPINION: Evaluate your website’s end user experience

(Oct. 21, 2015) — Keeping in mind the “three clicks and they’re out” rule of thumb, try not to violate these common sense usability rules. It is time for you to evaluate your website not as the business owner but as a potential customer. How many customers has your website driven away today?

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OPINION: Thoughts as we enter the political season

(Oct. 15, 2015) — As dealers, we need to meet with our local and national representatives personally, emphasize the economic impact of our industry, and support both our state organizations and the national RVDA. Nationally, RV dealers rack up more than $14 billion in total sales, employ more than 31,000 people, and have a payroll in excess of $1.3 billion.

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OPINION: Is Winnebago abandoning smaller dealers?

(Oct. 7, 2015) — Until recently, we frequently exceeded the regional and national market share for the Itasca brand. We have received numerous Circle of Excellence awards, including last year. We have also been recognized as a Top 10 western region dealer. Today, Chisolm Trail RV is in the process of being terminated as a dealer by Winnebago Industries.

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OPINION: Tips for keeping undesirable campers away

(Oct. 5, 2015) — If you own or operate a campground, you have had your fair share of undesirable campers at your park. Though there are no sure-fire ways to rid you of these pests for good, here are a few ways to minimize your risk of becoming prey.

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OPINION: Four tips for setting rates next year

(Oct. 1, 2015) — Were you running on full occupancy most weekends this year? If so, it may be time to raise your rates. Were you busy on some weekends but dead during others? It may be time to automatically adjust pricing based on occupancy.

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OPINION: Why campground owners charge for labor

(Sept. 28, 2015) — Campground owners don’t charge campers to be mean, they charge campers so the campground can stay in business and continue to offer YOU, the camper, a better camping experience week in and week out every year.

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OPINION: Open house was exciting, but smaller event

(Sept. 25, 2015) — Granted, I didn’t spend a lot of time out and about in the displays because we had a steady stream of people coming into my motorhome to record podcasts at the open house, but attendance seemed down to me. Perhaps the displays were scattered over larger areas, or the tents were bigger, but seating was plentiful at this year’s bigger event.

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OPINION: A self-destructing trend

(Sept. 24, 2015) — It simple and very black and white. The problem is not the RV refrigerator, it’s the RV technicians lack of education on the RV refrigerator. Who’s responsibility is this? asks Rodger Ford.

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