Opinion: Buying an email list? Beware of scams

(Feb. 20, 2017) –The bottom line is that RV dealers and campground owners who are tempted to buy email lists from AIM Digital Pros or Immaculate Prospects should do so at their own risk. Chances are good that companies that don’t comply with the CAN-SPAM Act in soliciting business are probably violating the law’s opt-in requirements, too.

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Opinion: Businesses still drop the ball on video

(Feb. 17, 2017) — Let’s keep producing videos because that’s what people like to view. But, let’s do it in a way that conveys information essential to educating RV buyers about the features and benefits of the units their investigating without leaving it to their imaginations to figure it out themselves.

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Opinion: Recalls can also show a responsible OEM

(Jan. 27, 2017) — Recently we have heard online opinions on recall frequency possibly reflecting quality. But, I thought a view from the manufacturer side might benefit people to understand why this is a good process, and why it matters to us so much.

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Opinion: Something’s happening at RV shows

(Jan. 23, 2017) — The number of people attending RV shows for the first time is significant, and I wonder if this is unique to New England, or if others ask this question in their seminars and if they are seeing the same trend — we are attracting a lot of first time show attendees! I think we are going to see this all around the country this year, and the years ahead.

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Opinion: Change comes to America — again

(Jan. 20, 2017) — Yes, the victor lost the popular vote by millions. Yes, it was an unusually bitter and dysfunctional campaign. Yes, the nation remains as deeply polarized today as it did 20 years ago, if not more so. But, I can’t help but feel optimistic that things are going to change for the better.

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Fotolia © Rafael Ramirez

Opinion: Does Google share in toll road income?

(Jan. 11, 2017) — A reader sent me a message late last week asking a simple question, does Google share in revenue collected from toll roads? It was an interesting question, especially considering the rationale upon which it was based.

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Opinion: Linen service, cable TV and air conditioning, oh my!

(Jan. 9, 2017) — Those are jolly numbers, and all the more so when contrasted with comparatively paltry camper-night revenues for RV or tent sites. But taking money is not the same as making money, and top-line growth taken in isolation can be enormously misleading. A hard look at the numbers regarding cabins , as well as some other, non-financial considerations, should give any campground owner pause.

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Opinion: Gearing up for a new year of change

(Jan. 2, 2017) — All my travel proved that the RV lifestyle is second-to-none in the ability to experience new things, marvel at some incredible scenery, and meet people from all walks of life. I, for one, would like to see that lifestyle preserved for generations of people to come. I’d like to see this year’s 400,000 new RV owners remain committed RV owners many years from now enjoying their second and third purchases rather than it winding up as a “one-and-done” RV owners.

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Opinion: Act now to preserve Canadian campgrounds

(Jan. 2, 2016) — CCRVC estimates that nearly 75 percent of its private campgrounds fall into this category, meaning that up to 1,760 campgrounds are in jeopardy of closing because they are absolutely financially incapable of sustaining their business if they are re-assessed a triple increase in their income taxes.

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Gallup: U.S. economy shows no recovery

(Dec. 7, 2016) — The Gallup study, released today, finds there is no recovery. Since 2007, U.S. GDP per capita growth has been 1 percent. The Great Recession may be over, but America is dangerously running on empty.

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Opinion: I’m a poor influencer

(Dec. 5, 2016) — The message, from the RV Industry Association, enticed me to find out how I did at the show. My goodness, I thought, I didn’t even know they were watching! Speaking of changing minds, did anyone catch the announcement made last Wednesday in the middle of the National RV Trade Show. According to the headline, industry leaders promise to improve the RV experience.

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Opinion: ‘Selective disclosure’ game must end

(Nov. 21, 2016) — The days of the “Good ‘Ol Boys Club,” where publicly-traded — or controlled — RV companies maintain high school-like cliques of their favorite media pals needs to end before the Securities and Exchange Commission forces a change.

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Opinion: In praise of CONY

(Oct. 26, 2016) — But, if the purpose of these conferences is education and conducting business, then CONY scores the highest for our company.

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Opinion: Consolidation of the RV industry continues

(Oct. 3, 2016) — If the RV Industry Association really wants to boost attendance at this year’s National RV Trade Show in Louisville, they should just cut to the quick and set up an NFL-style draft where every remaining independent RV dealership, supplier and manufacturer is put up for bid.

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Opinion: That’s just what happens with an RV

(Sept. 22, 2016) –I heard no difference from the owner of a Phaeton motorcoach to us with our “starter” rig or to a neighbor with a Casita. I find it amazing. All the shoulder shrugging, all the half smiles, and all the nods of understanding — but no anger, no outrage.

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