(Feb. 20, 2017) –The bottom line is that RV dealers and campground owners who are tempted to buy email lists from AIM Digital Pros or Immaculate Prospects should do so at their own risk. Chances are good that companies that don’t comply with the CAN-SPAM Act in soliciting business are probably violating the law’s opt-in requirements, too.
(Feb. 17, 2017) — Let’s keep producing videos because that’s what people like to view. But, let’s do it in a way that conveys information essential to educating RV buyers about the features and benefits of the units their investigating without leaving it to their imaginations to figure it out themselves.
(Jan. 27, 2017) — Recently we have heard online opinions on recall frequency possibly reflecting quality. But, I thought a view from the manufacturer side might benefit people to understand why this is a good process, and why it matters to us so much.
(Jan. 23, 2017) — The number of people attending RV shows for the first time is significant, and I wonder if this is unique to New England, or if others ask this question in their seminars and if they are seeing the same trend — we are attracting a lot of first time show attendees! I think we are going to see this all around the country this year, and the years ahead.
(Jan. 20, 2017) — Yes, the victor lost the popular vote by millions. Yes, it was an unusually bitter and dysfunctional campaign. Yes, the nation remains as deeply polarized today as it did 20 years ago, if not more so. But, I can’t help but feel optimistic that things are going to change for the better.
(Jan. 9, 2017) — Those are jolly numbers, and all the more so when contrasted with comparatively paltry camper-night revenues for RV or tent sites. But taking money is not the same as making money, and top-line growth taken in isolation can be enormously misleading. A hard look at the numbers regarding cabins , as well as some other, non-financial considerations, should give any campground owner pause.
(Jan. 2, 2017) — All my travel proved that the RV lifestyle is second-to-none in the ability to experience new things, marvel at some incredible scenery, and meet people from all walks of life. I, for one, would like to see that lifestyle preserved for generations of people to come. I’d like to see this year’s 400,000 new RV owners remain committed RV owners many years from now enjoying their second and third purchases rather than it winding up as a “one-and-done” RV owners.
(Jan. 2, 2016) — CCRVC estimates that nearly 75 percent of its private campgrounds fall into this category, meaning that up to 1,760 campgrounds are in jeopardy of closing because they are absolutely financially incapable of sustaining their business if they are re-assessed a triple increase in their income taxes.
(Dec. 7, 2016) — It might be a good idea for RV manufacturers to really get inside the minds of RV owners by actually using RVs to learn for themselves what is truly a useful and appreciated feature, and what is simply wasteful bling.
(Dec. 5, 2016) — The message, from the RV Industry Association, enticed me to find out how I did at the show. My goodness, I thought, I didn’t even know they were watching! Speaking of changing minds, did anyone catch the announcement made last Wednesday in the middle of the National RV Trade Show. According to the headline, industry leaders promise to improve the RV experience.
(Nov. 29, 2016) — People, in general, are now getting accustomed to utilizing their Internet-enables devices to obtain goods they want. It seems obvious that they might do the same in obtaining services.
(Nov. 21, 2016) — The days of the “Good ‘Ol Boys Club,” where publicly-traded — or controlled — RV companies maintain high school-like cliques of their favorite media pals needs to end before the Securities and Exchange Commission forces a change.
(Nov. 10, 2016) — Where we have excelled at bringing more innovation, more design and an enhanced look to products, we have failed at developing the back end systems necessary to support our customers and their products.
(Oct. 3, 2016) — If the RV Industry Association really wants to boost attendance at this year’s National RV Trade Show in Louisville, they should just cut to the quick and set up an NFL-style draft where every remaining independent RV dealership, supplier and manufacturer is put up for bid.
(Sept. 22, 2016) –I heard no difference from the owner of a Phaeton motorcoach to us with our “starter” rig or to a neighbor with a Casita. I find it amazing. All the shoulder shrugging, all the half smiles, and all the nods of understanding — but no anger, no outrage.