Every company, at some point or another, will face a public relations problem. It is not a matter of “if,” but a matter of “when.” A public relations problem can develop in ways that corporate officials never envisioned, which is why they are called problems. However, an unforeseen problem can be managed so it doesn’t become a full-blown crisis. All it takes a little advanced planning.
Thor’s acquisition of Hymer may go down in history as a bold, decisive move to capitalize on an incredible opportunity that will cement Thor Industries’ position as king of the world’s RV industry for decades to come. Or, it will go down in history as the event that sealed Thor’s fate when the economic correction everyone knows must happen finally begins
There was a story published today on the New Atlas blog site announcing Ford would start selling Class B motorhomes this spring through auto dealerships in Europe. I found the story intriguing for a number of reasons, and wondered what impact that could have on the North American RV market should automakers here see a similar opportunity. This type of arrangement has potential to really shake up the American RV market.
Last week, I visited the Florida RV and Dog Supershow in Tampa. It was very well attended ; however, I noticed a dramatic increase in the number of animals coming into the show. In fact, one participant snapped a picture of someone walking through the displays with a pet goat.
For some of us, until things hit home, we just don’t understand the dangers of texting while driving. We don’t get it. We do not feel it until it is right in our face. Well, it is in our face here at MBA Insurance. For one of our close personal friends at MBA, it has hit home.
American entrepreneur Henry Ford once said, “Failure is an opportunity to begin again, this time more intelligently.” I see my return to the editor’s position as an opportunity to transform RV Daily Report into a game-changer for the industry as well as for RV users.
(Sept. 29, 2018) — Human relationships are difficult, and they are messy. They always have been and likely always will be. It is because of sin and the problem has been around since the beginning of time. America thought it had the answer in the 1960s. But, a crazy thing happened on the way home from the Sexual Revolution.
(July 20, 2018) — Jennifer Maher of Tech-Force Foundation, a nonprofit focused on “Driving Tomorrow’s Workforce of Technicians,” suggests, “No one entity can fix the technician shortage problem. We all must row in the same direction.”
(May 18, 2018) — Ignore the fact that there has not been one reported case of food poisoning from free coffee or free popcorn; it’s the possibility that it could happen that has local officials sniffing out free food everywhere.
(Jan. 11, 2018) — If the dealership is unsure as to whether a consumer is protected under the MLA, they may secure this information from any of the three major Credit Reporting Agencies, or go directly to the DOD website at: https://mla.dmdc.osd.mil/mla/
(Dec. 5, 2017) — Attending the 2017 RVIA National RV Trade Show Louisville and visiting with the manufacturers and suppliers got me to thinking about the King Ranch in Texas and how similar these two entities are.
(Nov. 29, 2017) — Those in attendance at today’s RVI Leadership Prayer Breakfast, held from 7-8:30 a.m. in the Crowne Plaza Hotel, heard from Davey Blackburn, who told attendees that nothing is wasted. God brings triumph even in our tragedies.
(Aug. 29, 2017) — Hurricane Harvey will expand what has already been a record-breaking year for the RV industry. Coming to the aid of Americans impacted by a terrible storm is noble and honorable. However, imposing junk on vulnerable consumers during a time of intense need is a completely different matter.
(Aug. 15, 2017) — To those of us living full-time in our RV and traveling from coast-to-coast, a “home” is, well, anywhere we wish. However, there are those pesky rules in the United States that demand proof of citizenship in a specific state to vote, register your vehicles, get a license to drive on the country’s roads, pay taxes and for certain citizens, receive healthcare insurance benefits.