Media relations 101: How to manage a public relations crisis

Every company, at some point or another, will face a public relations problem. It is not a matter of “if,” but a matter of “when.” A public relations problem can develop in ways that corporate officials never envisioned, which is why they are called problems. However, an unforeseen problem can be managed so it doesn’t become a full-blown crisis. All it takes a little advanced planning.

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Thor Industries: Capitalizing on opportunity, or sealing its fate?

Thor’s acquisition of Hymer may go down in history as a bold, decisive move to capitalize on an incredible opportunity that will cement Thor Industries’ position as king of the world’s RV industry for decades to come. Or, it will go down in history as the event that sealed Thor’s fate when the economic correction everyone knows must happen finally begins

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Will auto dealers, hotels enter the RV market?

There was a story published today on the New Atlas blog site announcing Ford would start selling Class B motorhomes this spring through auto dealerships in Europe. I found the story intriguing for a number of reasons, and wondered what impact that could have on the North American RV market should automakers here see a similar opportunity. This type of arrangement has potential to really shake up the American RV market.

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Do pets belong at RV shows?

Last week, I visited the Florida RV and Dog Supershow in Tampa. It was very well attended ; however, I noticed a dramatic increase in the number of animals coming into the show. In fact, one participant snapped a picture of someone walking through the displays with a pet goat.

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Companies must embrace change, and do it faster

“Over time, every franchise dies,” said Nick Santhanam, McKinsey’s Americas practice leader in Silicon Valley. “You can innovate on an amazing mousetrap, but if people eventually don’t want a mousetrap, you’re screwed.”

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Alanko: Stop texting while driving

For some of us, until things hit home, we just don’t understand the dangers of texting while driving. We don’t get it. We do not feel it until it is right in our face. Well, it is in our face here at MBA Insurance. For one of our close personal friends at MBA, it has hit home.

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The dawn of a new era

American entrepreneur Henry Ford once said, “Failure is an opportunity to begin again, this time more intelligently.” I see my return to the editor’s position as an opportunity to transform RV Daily Report into a game-changer for the industry as well as for RV users.

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A revolutionary failure

(Sept. 29, 2018) — Human relationships are difficult, and they are messy. They always have been and likely always will be. It is because of sin and the problem has been around since the beginning of time. America thought it had the answer in the 1960s. But, a crazy thing happened on the way home from the Sexual Revolution.

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Opinion: RV industry faces deja vu all over again

(Aug. 29, 2017) — Hurricane Harvey will expand what has already been a record-breaking year for the RV industry. Coming to the aid of Americans impacted by a terrible storm is noble and honorable. However, imposing junk on vulnerable consumers during a time of intense need is a completely different matter.

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Tips for healthcare on the road

(Aug. 21, 2017) — Planning is an important part of living life on the road as a full-time RVer or a seasonal traveler. If you already have healthcare issues, or just want to cover all the bases for future need, here are a few tips that can help.

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Driving school for RV owners

(Aug. 17, 2017) — If you choose a fifth wheel or pull-behind trailer as a traveling companion, be confident about weight distribution, braking, and backing into strange environments. Make that first trip to a driving school near you.

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Home on the road, a domicile issue

(Aug. 15, 2017) — To those of us living full-time in our RV and traveling from coast-to-coast, a “home” is, well, anywhere we wish. However, there are those pesky rules in the United States that demand proof of citizenship in a specific state to vote, register your vehicles, get a license to drive on the country’s roads, pay taxes and for certain citizens, receive healthcare insurance benefits.

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Opinion: Congress shows its idiocy

(Aug. 8, 2017) — That’s right, folks. After what was probably hours of contentious, finger-pointing debate, our elected “leaders” finally decided Aug. 2 that it would designated June, which ended 32 days earlier, as Great Outdoors Month.

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