Opinion

Cash is still king

(June 14, 2012) — We, who are in the business of looking at dealership financial performance, don’t always share the same viewpoint when it comes to cash. There is one perspective I would very much like to share with you. It involves the changes in levels of cash a business has and the changes in the uses and sources of cash. To see those changes you will need some time to look at your balance sheet. As dealers, we spend a lot of time looking at the profit and loss or income statement. That’s fine. However, if you don’t spend time looking at your balance sheet, you will miss a deeper view of the strengths and weaknesses of your business.

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Perspective and Parallax

Nothing inspires us more quickly to judge another department’s performance in a negative way than the certain knowledge that we are right and they are wrong. Pause and critically consider if your truth lines up with actuality or just a perception.

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Paul Evert’s RV Country seeks technicians

(June 7, 2012) — Paul Evert’s RV Country is in need of RV service technicians. Applicants should be experienced in hitch work, brake controls and welding. RV certification is a plus. Top pay for techs experienced in electrical, plumping, eating, A/C systems or electronics. We are a flat rate shop and provide an uncapped income environment with full benefits including health insurance, vacation and 401K.

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The fraud behind Facebook “likes”

An article that appeared on a National Public Radio blog a few weeks ago clearly demonstrates the fraud behind Facebook “likes.” Designed by Facebook to be a show of support for a post, person, business, idea or product, scammers are taking over the likes function to pump up their companies without any genuine grassroots support for the company or the product.

Using people in third world countries who are simply paid to click on “like” buttons on certain Facebook accounts, people like Melen give companies — and prospective customers — the false impression that they curry far more favor with consumers than they really do.

When it comes to social media — to quote the Millennial Generation — to me it’s nothing more than “meh.”

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When It Comes to High Customer Expectations, FCCC Aims Higher

At Freightliner Custom Chassis Corporation, we know that partnering with manufacturers of premium motorcoaches brings with it high expectations for customer service. And as part of Daimler AG – which is also the parent company to Mercedes-Benz – we understand raised expectations, and we’ve worked hard to put together a suite of services and technology to exceed them.

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Is Facebook Truly a Social Part of Our Lives?

With all of the buzz about the new “Facebook” initial public offering or IPO, I started to dig a little deeper into my own personal usage of this online media. I use the term online media instead of social network because I’m not convinced that people are really socializing  when using these networks.

When I socialize with friends and family, our topics range from things that happened in the past, current events and what the future will bring.  Depending on whom I am with, the boundaries and privacy of the conversation can expand or contract.  Who or what we talk about can be good, bad, or just plain gossip and hearsay. Many times, we even give and take advice from our friends and family on some very personal subjects.  But the online media is different; I rarely hear anyone complain or ask for personal advice. What I do see (and post) are “look what I just did” pictures or a quick phase of the day.

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Lazydays seeks techs in Florida

(May 14, 2012) — Lazydays is now hiring RV technicians to work at its pre-owned inventory lot in Seffner, Fla. Hourly rate is $16.80. Must have 2 to 3 years prior RV tech experience to pre-qualify for these positions.

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Tax loophole costs taxpayers billions

(May 10, 2012) — Indianapolis TV station WTHR has dropped a bombshell of a report concerning Indiana illegal workers who are collecting millions of dollars in tax refunds by claiming nieces and nephews living in Mexico as dependents. The reporter even interviewed the IRS inspector general who admitted he has been telling the agency about the problem for years, yet nothing is ever done.

The report cites the address of one mobile home being used on tax returns claiming four families live there with 20 children. However, the station gets the resident of the home to admit that not one of the children listed in the tax returns has ever lived at the home. The workers received a refund of $29,608.

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Maximum Value in Technical Capacity

Well… It finally happened.  I have seen more than a couple of stores with more revenue in the shop than from sales of units.  Wow, huh!? 

I’ve spent a lot of time mouthing words into dealers’ ears that they don’t have enough technical capacity; that is, too few techs.  Not having enough techs can cause a whole raft of issues.  I regularly hear complaints from dealers who don’t want to invest more in technical capacity.  Who’d have thought that the point would be made by the lack of sales in the recent downturn? 

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Regulators adopt new attitudes toward financing

(May 7, 2012) —  Recently, we attended a two-hour meeting where regulators and consumer advocate group attorneys were discussing the current and future state of the regulation of lenders. One of the key speakers, complete with power points, spewed forth on all the reasons that those that lend are going to hell when the regulators are done with them and they are allowed to die. With that understanding and realization, lenders should be better prepared to consider what their defensive posture should be.

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RV supplier seeks senior buyer

(May 3, 2012) — Purchasing professional with a minimum of 7 – 10 years proven success purchasing injection molded plastic components, tools extrusions (sheet and profile), value added plastic components and urethane foam. Experience developing strategies for best possible cost and value in purchased products; versed in contract negotiations, cost reduction and mitigation.

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North Carolina dealer seeks service advisor

(April 30, 2012) — Howard RV Center has a full-time, permanent (not seasonal) position open for a service advisor at its dealership in Wilmington, N.C. RV Service experience and high level people skills are required, IDS experience a plus.

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MCD Innovations seeks Elkhart sales manager

(April 20, 2012) — MCD Innovations, the leader in shade technology for the RV Industry, is seeking a Regional Sales Manager to be based in the Elkhart, Indiana area.  Must have a minimum of five years’ experience in the RV industry with a focus on OEM sales and customer support.

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Dixie RV SuperStores seeks F&I, sales, service help

(April 19, 2012) — Dixie RV SuperStores is currently seeking an aggressive, take charge F&I manager to add to its team and help raise the bar of professionalism in the RV industry. The dealership is also seeking high energy, optimistic, RV sales professionals with a desire to succeed, as well as a qualified service writer and RV technicians.

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It’s Tax Day — Let’s party like we work for GSA!

(April 17, 2012) — Here it is, April 17, Tax Day in America. It’s the day working Americans have to settle their accounts with the government who already gave out a boat load of money and other entitlements to people who chose not to work. In December, Senator Tom Coburn (R-Okla.) issued a paper that outlined the most wasteful examples of government spending of the year. More importantly, are you paying your “fair share?”

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It’s Tax Day — Let’s party like we work for GSA!

(April 17, 2012) — Here it is, April 17, Tax Day in America. It’s the day working Americans have to settle their accounts with the government who already gave out a boat load of money and other entitlements to people who chose not to work. In December, Senator Tom Coburn (R-Okla.) issued a paper that outlined the most wasteful examples of government spending of the year. More importantly, are you paying your “fair share?”

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Florida dealer seeks sales help

(April 10, 2012) — Applicant must have great internet marketing skills, and be able to confidently post inventory online, post craigslist ads, and work on other avenues of internet promotion including ebay, facebook, twitter, and other social media outlets. We would prefer RV experience, but willing to train someone familiar with the auto or marine industry.

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