Opinion

The Practical Purpose: Leading your team with purpose

(July 29, 2012) — Many businesses do not take the time to articulate the purpose or direction. As a result, everyone goes off in a different direction and the leader wonders why. Not setting the direction or purpose for your people gives results that can be counted on – to be different than what you wanted. How do we set the direction? How can we make our desired result clear? If we want followers to follow, leaders must lead. Seems to be an obvious first step. Not so fast!

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Johnnie Walker RV seeks sales, office staff

(July 27, 2012) — Johnnie Walker RV’s in Las Vegas is looking for a full-time office assistant. Must have experience in title work, A/P, A/R, phones. The dealership is also looking for an enthusiastic, self motivated salesperson who wants to earn a great income in the RV business.

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Rocky Mountain RV & Marine seeks sales person

(July 27, 2012) — We are currently seeking sales consultants with a desire to earn over $70,000 per year. No previous RV sales experience required. All you need is a strong desire for success and a positive attitude. If you enjoy working with people, a long-term career awaits you!

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Credit surcharges are good news for business owners

I am absolutely certain that 300 million people will disagree with me on this, but I support the settlement reached last week that allows businesses to tack on a surcharge when using a credit card to make purchases.

The fees charged to businesses by Big Banks and the credit card industry are often repressive with some fees amounting to $35 on a $100 purchase, according to some retailers I have spoken with in recent years.

Business owners have been howling for years that it is patently unfair for a bank to collect up to 35 percent of a purchase just because the business owner accepts credit cards as a customer service convenience. I agree.

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Florida resort seeks salesperson

(July 25, 2012) — New RV resort community has a ground-floor opportunity for aggressive, seasoned and mature sales person; must be self-motivated. Real estate background helpful. This individual must have good people and communication skills.

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Florida dealer seeks service technician

(July 23, 2012) — Giant Recreation World is Central Florida’s number one RV dealer proudly serving Florida’s RV community since 1976. We are currently looking for service technicians for our Melbourne location. We offer excellent pay and benefits along with a great work environment.

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Florida dealer seeks service technician

(July 23, 2012) — Giant Recreation World is Central Florida’s number one RV dealer proudly serving Florida’s RV community since 1976. We are currently looking for service technicians for our Melbourne location. We offer excellent pay and benefits along with a great work environment.

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Benchmarking sales department productivity

(July 19, 2012) — Tom King writes: As I talk with dealers around the country, I find most will comment on how good of a year they are having. This leads me to the question, “what means are you using to measure or determine sales are better?” Most will respond with the increase in unit sales and gross margins. Unfortunately this can lead to the misconception that your sales are doing as well as you might perceive.

With more customer traffic and the increase in RV buyers, the importance of understanding and tracking sales productivity may be more beneficial now than ever. As an industry there are benchmarks that can be used in regards to how effective a salesperson or sales department is with the prospects that visit your dealership.

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LaMesa RV to host job fair July 25-27

(July 17, 2012) — La Mesa RV, the premier RV dealership in the valley, has immediate openings. Join us for a job fair at our Mesa, Ariz., location July 25 to 27 from 9 a.m. to 5 p.m. The dealership is hiring for experienced service advisors, RV technicians, parts counter personnel, and a sales lot porter. Experienced RV and marine salespeople are also needed.

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Should there be separation of ads and ratings?

I have heard similar stories for years about how advertising impacts directory ratings not only at Woodall’s but with other publications as well.  I’m told that reducing the amount of advertising generally means the quality of bathroom and shower facilities are adjusted accordingly. Some of it may be more myth than reality.

If a campground owner reduces the amount spent on advertising in a particular year, should  that negatively influence the park’s overall rating? Or, if a campground owner increases the amount spent on advertising, should he be entitled to a higher rating than he normally would receive simply because he bought the extra star for a few hundred dollars?

I pose these questions in an attempt to settle, once and for all, whether advertising does impact ratings. Campground owners, what say you?

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Is it hard to do business with you?

(July 12, 2012) — I had to think about the several ways Office Depot made it inconvenient, even difficult, for someone who wanted to give them money to do so. I had to think, what do your customers think when a service writer says they will call them back — and doesn’t? What do your customers think when they are told a part is in only to bring the unit back to find it’s the wrong part? How tough is it to find a salesperson who really knows the product and is genuinely interested in the way the owner will enjoy it?

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What’s the “value” of your dealership?

Even in the simplest transaction like this, don’t skip the due diligence step. Take a hard and objective look at the object of your purchase. You must understand very clearly what you are buying and how accurately the value has been represented to you. Look at the inventory in a critical manner. Look at the age of specific units. Look at the parts inventory. How much of it is obsolete? Receivables can be over-stated. There may be contingent liabilities ranging from finance charge-backs to pending lawsuits.

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Alabama dealer seeks sales pro, maintenance tech

(July 5, 2012) — Part-time RV salesperson needed at Bama RV in Dothan, Ala. Clean cut, honest and friendly are the major requirements. Commission only. The dealership also seeks an RV maintenance person to perform minor RV maintenance along with general yard/building maintenance, RV detailing, etc.

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Priceless Wisdom

Understanding Why Price Isn’t The Only Thing To Sell

By Chuck Marzahn

I hear it all the time.  “I’m getting killed by some internet low-baller.”  Or, “The customer these days only cares about price.”  It’s a time when money counts.  Everyone is aware of the value of a dollar today.  Few are aware what value means.  All customers want to gain value in any spending transaction. That concept is the root of the motivation to spend money in the first place.  If we don’t think that what we buy is worth more than the money we spend – we don’t do the deal.  Our job in sales, parts, and service is to build value so the customer is happy to give up the money.

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More nonsense for European businesses

When trying to figure out why Europe is having so many financial problems, you don’t have to look much further than a decision handed down today by Europe’s highest court. The Court of Justice of the European Union today ruled that workers who get sick when on vacation are entitled to take another vacation.

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Tired of learning the same lessons over and over?

I see a particular decision or problem-solving flaw in our shops on a regular basis. Please understand me clearly: I place great value on the mindset of a technician with regard to prosecuting, to a successful conclusion, any technical issue. That mindset, however, is not the proper way to find the best answer to most management issues. All the really good techs I’ve known over time have a black and white worldview. ‘It’s fixed or it isn’t.’ ‘This is the right way and all others are wrong.’ Techs will, over time, come to a very good and dependable set of actions that work most of the time. The problem with that mindset is it tends to be manipulative, polar and exclusive. From a management perspective these are deadly traits.

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Florida dealer seeks certified technician

(June 20, 2012) — Camper Corral of Highlands County in Sebring, Fla., is seeking an experienced, RVDA certified technician for immediate employment at their central Florida dealership. The company will also consider experienced, retired RV technicians who would like to work in Florida during the winter season. The dealership can provide onsite RV accommodations.

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There’s Excitement on the Road Ahead for FCCC and its Customers

Here at Freightliner Custom Chassis Corporation, we’ve been excited about the SL Series chassis and its Detroit DD13® engine for a long time. Even before we unveiled it to the industry at the National RV Trade Show last fall, we were looking forward to putting this great piece of RV technology on the road and introducing it directly to our customers.

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