Opinion

Great Northern RV seeks finance manager

(Aug. 14, 2012) — Great Northwest RV/Puyallup RV is looking for a finance/closer for its Vancouver, Wash., RV dealership.  If you have been in finance in cars or rvs please apply by calling Jeremy Ellyson at (253) 576-1484. 

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Boy am I behind the times

A friend of mine told me yesterday that he thought Google’s Chrome web browser was the most popular in the world. I didn’t believe him. I was convinced that Microsoft’s Internet Explorer was still No. 1. After all, that’s the one I have used almost exclusively since 1995 — cursing at it throughout the day for its multiple limitations and ability to lock up on certain websites.

Today, I checked several web resources and was stunned to discover that not only has Internet Explorer lost its perch on top of the browser battles, it is solidly in third place and plummeting like a meteor.

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Fuel for Thought: Diesel vs. Gasoline in Motorhome Chassis

Gasoline engines were the motorhome industry standard for decades, and it was only about five years ago, in 2007, that diesel RV chassis sales surpassed their gasoline counterparts. And while it’s true that gasoline engines have seen some recent resurgence in the market, there are several reasons why diesel remains the better value and more oft-chosen option. 

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Investors show confidence in Camping World

About a month ago, Good Sam Enterprises, which owns Camping World, announced a plan to buy back up to $4.95 million in bond notes. However, by the time the offer expired July 31, only $4,000 worth of bonds were presented to the company.

To me, that shows pretty good confidence in the direction and stability of the company. If someone was worried about losing money invested in Good Sam Enterprises, here was an opportunity to get out with all the investment intact.

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The Practical Purpose: Leading your team with purpose

(July 29, 2012) — Many businesses do not take the time to articulate the purpose or direction. As a result, everyone goes off in a different direction and the leader wonders why. Not setting the direction or purpose for your people gives results that can be counted on – to be different than what you wanted. How do we set the direction? How can we make our desired result clear? If we want followers to follow, leaders must lead. Seems to be an obvious first step. Not so fast!

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Johnnie Walker RV seeks sales, office staff

(July 27, 2012) — Johnnie Walker RV’s in Las Vegas is looking for a full-time office assistant. Must have experience in title work, A/P, A/R, phones. The dealership is also looking for an enthusiastic, self motivated salesperson who wants to earn a great income in the RV business.

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Rocky Mountain RV & Marine seeks sales person

(July 27, 2012) — We are currently seeking sales consultants with a desire to earn over $70,000 per year. No previous RV sales experience required. All you need is a strong desire for success and a positive attitude. If you enjoy working with people, a long-term career awaits you!

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Credit surcharges are good news for business owners

I am absolutely certain that 300 million people will disagree with me on this, but I support the settlement reached last week that allows businesses to tack on a surcharge when using a credit card to make purchases.

The fees charged to businesses by Big Banks and the credit card industry are often repressive with some fees amounting to $35 on a $100 purchase, according to some retailers I have spoken with in recent years.

Business owners have been howling for years that it is patently unfair for a bank to collect up to 35 percent of a purchase just because the business owner accepts credit cards as a customer service convenience. I agree.

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Florida resort seeks salesperson

(July 25, 2012) — New RV resort community has a ground-floor opportunity for aggressive, seasoned and mature sales person; must be self-motivated. Real estate background helpful. This individual must have good people and communication skills.

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Florida dealer seeks service technician

(July 23, 2012) — Giant Recreation World is Central Florida’s number one RV dealer proudly serving Florida’s RV community since 1976. We are currently looking for service technicians for our Melbourne location. We offer excellent pay and benefits along with a great work environment.

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Florida dealer seeks service technician

(July 23, 2012) — Giant Recreation World is Central Florida’s number one RV dealer proudly serving Florida’s RV community since 1976. We are currently looking for service technicians for our Melbourne location. We offer excellent pay and benefits along with a great work environment.

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Benchmarking sales department productivity

(July 19, 2012) — Tom King writes: As I talk with dealers around the country, I find most will comment on how good of a year they are having. This leads me to the question, “what means are you using to measure or determine sales are better?” Most will respond with the increase in unit sales and gross margins. Unfortunately this can lead to the misconception that your sales are doing as well as you might perceive.

With more customer traffic and the increase in RV buyers, the importance of understanding and tracking sales productivity may be more beneficial now than ever. As an industry there are benchmarks that can be used in regards to how effective a salesperson or sales department is with the prospects that visit your dealership.

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LaMesa RV to host job fair July 25-27

(July 17, 2012) — La Mesa RV, the premier RV dealership in the valley, has immediate openings. Join us for a job fair at our Mesa, Ariz., location July 25 to 27 from 9 a.m. to 5 p.m. The dealership is hiring for experienced service advisors, RV technicians, parts counter personnel, and a sales lot porter. Experienced RV and marine salespeople are also needed.

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Should there be separation of ads and ratings?

I have heard similar stories for years about how advertising impacts directory ratings not only at Woodall’s but with other publications as well.  I’m told that reducing the amount of advertising generally means the quality of bathroom and shower facilities are adjusted accordingly. Some of it may be more myth than reality.

If a campground owner reduces the amount spent on advertising in a particular year, should  that negatively influence the park’s overall rating? Or, if a campground owner increases the amount spent on advertising, should he be entitled to a higher rating than he normally would receive simply because he bought the extra star for a few hundred dollars?

I pose these questions in an attempt to settle, once and for all, whether advertising does impact ratings. Campground owners, what say you?

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Is it hard to do business with you?

(July 12, 2012) — I had to think about the several ways Office Depot made it inconvenient, even difficult, for someone who wanted to give them money to do so. I had to think, what do your customers think when a service writer says they will call them back — and doesn’t? What do your customers think when they are told a part is in only to bring the unit back to find it’s the wrong part? How tough is it to find a salesperson who really knows the product and is genuinely interested in the way the owner will enjoy it?

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What’s the “value” of your dealership?

Even in the simplest transaction like this, don’t skip the due diligence step. Take a hard and objective look at the object of your purchase. You must understand very clearly what you are buying and how accurately the value has been represented to you. Look at the inventory in a critical manner. Look at the age of specific units. Look at the parts inventory. How much of it is obsolete? Receivables can be over-stated. There may be contingent liabilities ranging from finance charge-backs to pending lawsuits.

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