I have heard similar stories for years about how advertising impacts directory ratings not only at Woodall’s but with other publications as well. I’m told that reducing the amount of advertising generally means the quality of bathroom and shower facilities are adjusted accordingly. Some of it may be more myth than reality.
If a campground owner reduces the amount spent on advertising in a particular year, should that negatively influence the park’s overall rating? Or, if a campground owner increases the amount spent on advertising, should he be entitled to a higher rating than he normally would receive simply because he bought the extra star for a few hundred dollars?
I pose these questions in an attempt to settle, once and for all, whether advertising does impact ratings. Campground owners, what say you?