I’m all for contests. They are great ways to generate enthusiasm for a company or a product. It’s also a fun way to attract attention, build a database of contacts and encourage people to visit a business. But, if done poorly, the promotion risks generating a backlash of negative publicity.
A mere 5 percent of respondents admitted to lying on resumes and applications. However, millennials were twice as likely to fib at 11 percent. Older baby boomers aged 65 and older were the most honest on their resumes, with only 2 percent admitting to putting down false information. Isn’t this to be expected?
For an industry association, it would be more practical if the group listened more to its members and people involved in the industry itself and less to the outside “visionaries” hired to tell the industry what it should do.
Ten years after sending out our first newsletter on April Fools Day 2009, I take great pride in noticing that we returned to the top of RV industry publications last month, as ranked by Alexa.com. Lots of things have changed in 10 years, but they need to change again. Here’s how we’re blazing a new trail.
In the American RV industry, people move from one company to another, or get fired from one firm and wind up working at another a few weeks or months later. Consolidation contributes further to the undiluted gene pool of new faces and new ideas. One company’s failed attempt or bad hiring decision becomes another firm’s hope for the future.
Perhaps that explains why baby boomers took a back seat to millennials at this month’s RVX trade show in Salt Lake City. Have the movers and shakers in the RV industry concluded that the expected surge of baby boomers was really a bust?
The inaugural RVX event was a big hit and proved the RV industry needed a showcase event to bring together all segments of the industry. Attendance was down, but enthusiasm was high.
We, the Roadtrek family, need the RV industry’s help. We need action to rebuild what is a viable and successful product that we believe in with our hearts, and souls.
Hardly a day goes by when RV Daily Report doesn’t get a question from an employee, a dealer, a supplier or a potential customer seeking information about the situation. I explain that although we pose questions to officials, the company stonewalls us, and we’re still in the dark along with everyone else.
In what has become a perfect example of government ineptitude, FEMA actually purchased hundreds of RVs for people to live in as emergency shelters on temporary basis while their homes were rebuilt. Now FEMA is prohibiting people from living in them.
Every company, at some point or another, will face a public relations problem. It is not a matter of “if,” but a matter of “when.” A public relations problem can develop in ways that corporate officials never envisioned, which is why they are called problems. However, an unforeseen problem can be managed so it doesn’t become a full-blown crisis. All it takes a little advanced planning.
Thor’s acquisition of Hymer may go down in history as a bold, decisive move to capitalize on an incredible opportunity that will cement Thor Industries’ position as king of the world’s RV industry for decades to come. Or, it will go down in history as the event that sealed Thor’s fate when the economic correction everyone knows must happen finally begins
There was a story published today on the New Atlas blog site announcing Ford would start selling Class B motorhomes this spring through auto dealerships in Europe. I found the story intriguing for a number of reasons, and wondered what impact that could have on the North American RV market should automakers here see a similar opportunity. This type of arrangement has potential to really shake up the American RV market.
Last week, I visited the Florida RV and Dog Supershow in Tampa. It was very well attended ; however, I noticed a dramatic increase in the number of animals coming into the show. In fact, one participant snapped a picture of someone walking through the displays with a pet goat.
For some of us, until things hit home, we just don’t understand the dangers of texting while driving. We don’t get it. We do not feel it until it is right in our face. Well, it is in our face here at MBA Insurance. For one of our close personal friends at MBA, it has hit home.
American entrepreneur Henry Ford once said, “Failure is an opportunity to begin again, this time more intelligently.” I see my return to the editor’s position as an opportunity to transform RV Daily Report into a game-changer for the industry as well as for RV users.
(Sept. 29, 2018) — Human relationships are difficult, and they are messy. They always have been and likely always will be. It is because of sin and the problem has been around since the beginning of time. America thought it had the answer in the 1960s. But, a crazy thing happened on the way home from the Sexual Revolution.