What is ‘social responsibility?’

Excuse my baby boomer ignorance, but what is a company’s “corporate responsibility?” I always thought a business’ primary responsibility was to simply produce a quality product at a reasonable price while providing genuine customer service.

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RV Daily Report 2.0: More features, less press releases

Ten years after sending out our first newsletter on April Fools Day 2009, I take great pride in noticing that we returned to the top of RV industry publications last month, as ranked by Alexa.com. Lots of things have changed in 10 years, but they need to change again. Here’s how we’re blazing a new trail.

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Opinion: If nothing changes, nothing changes

In the American RV industry, people move from one company to another, or get fired from one firm and wind up working at another a few weeks or months later. Consolidation contributes further to the undiluted gene pool of new faces and new ideas. One company’s failed attempt or bad hiring decision becomes another firm’s hope for the future.

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Opinion: Hymer stubbornly digs in

A family of billionaires doesn’t turn its back on people, stop talking to them and stop answering their questions. Christian Hymer has a misplaced sense of what a “family business” is all about.

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Hymer’s continued silence is deafening

Hardly a day goes by when RV Daily Report doesn’t get a question from an employee, a dealer, a supplier or a potential customer seeking information about the situation. I explain that although we pose questions to officials, the company stonewalls us, and we’re still in the dark along with everyone else.

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Media relations 101: How to manage a public relations crisis

Every company, at some point or another, will face a public relations problem. It is not a matter of “if,” but a matter of “when.” A public relations problem can develop in ways that corporate officials never envisioned, which is why they are called problems. However, an unforeseen problem can be managed so it doesn’t become a full-blown crisis. All it takes a little advanced planning.

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Thor Industries: Capitalizing on opportunity, or sealing its fate?

Thor’s acquisition of Hymer may go down in history as a bold, decisive move to capitalize on an incredible opportunity that will cement Thor Industries’ position as king of the world’s RV industry for decades to come. Or, it will go down in history as the event that sealed Thor’s fate when the economic correction everyone knows must happen finally begins

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Will auto dealers, hotels enter the RV market?

There was a story published today on the New Atlas blog site announcing Ford would start selling Class B motorhomes this spring through auto dealerships in Europe. I found the story intriguing for a number of reasons, and wondered what impact that could have on the North American RV market should automakers here see a similar opportunity. This type of arrangement has potential to really shake up the American RV market.

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Do pets belong at RV shows?

Last week, I visited the Florida RV and Dog Supershow in Tampa. It was very well attended ; however, I noticed a dramatic increase in the number of animals coming into the show. In fact, one participant snapped a picture of someone walking through the displays with a pet goat.

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Companies must embrace change, and do it faster

“Over time, every franchise dies,” said Nick Santhanam, McKinsey’s Americas practice leader in Silicon Valley. “You can innovate on an amazing mousetrap, but if people eventually don’t want a mousetrap, you’re screwed.”

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Alanko: Stop texting while driving

For some of us, until things hit home, we just don’t understand the dangers of texting while driving. We don’t get it. We do not feel it until it is right in our face. Well, it is in our face here at MBA Insurance. For one of our close personal friends at MBA, it has hit home.

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The dawn of a new era

American entrepreneur Henry Ford once said, “Failure is an opportunity to begin again, this time more intelligently.” I see my return to the editor’s position as an opportunity to transform RV Daily Report into a game-changer for the industry as well as for RV users.

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A revolutionary failure

(Sept. 29, 2018) — Human relationships are difficult, and they are messy. They always have been and likely always will be. It is because of sin and the problem has been around since the beginning of time. America thought it had the answer in the 1960s. But, a crazy thing happened on the way home from the Sexual Revolution.

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