RV Industry News

How GAP marketing benefits RV businesses

Whether it is expert advice from marketing authorities, conversations that lead to conversions, or a time-tested leads system, Gap Marketing helps RV dealerships fill the gap between the dealership’s website hundreds of shoppers that visit the site.

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RV industry has slow start to 2019

The RV Industry Association’s survey of manufacturers found that the total RV shipments to dealers in January amounted to 25,540 units, a decrease of 39.8 percent from the 42,441 units shipped last January.

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Skyline to introduce Crystal Cottage park model at RVX

“Over the last few years our company has seen a tremendous growth in more upscale park models,” said Grymonprez. “Whether it’s for seasonal, weekend or even vacation rentals we are seeing customers wanting all the amenities that they can get on their park models.”

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Go RVing partners with IZEA to kick off camping season

IZEA Worldwide, operator of IZEAx, a online marketplace connecting brands and publishers with influential content creators, announced it has partnered with Go RVing to kick off the 2019 Camping Season. IZEA, working alongside agency partners at The Richards Group, will be executing a season-long influencer marketing campaign to share the joys of recreational vehicles through social media.

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Outdoor Roundtable celebrates early wins in Congress

“With last night’s passage of the public lands package and the inclusion of appropriations for the continued study of the outdoor recreation economy in the funding bill earlier this month, 2019 is off to a strong start for outdoor recreation,” said Wahl.

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Washington RV dealer enjoys success with Dealer Spike

“In 2013, our dealership had sold 713 RVs,” said Henrickson. “The following year, after we got the new Dealer Spike website up with SEO, we sold 855 RVs. After we introduced SEM in 2015, even with fairly conservative spending at the beginning, we sold 1,353 RVs.”

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Auction volume rises, but values are varied

“Auction volume was up across the board, as dealers have begun to stock up their lots to take advantage of the influx of buyers,” Lawrence explained. “Motorized values dropped a bit at auction last month, but towables of all types have looked strong for several months.”

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Consumer confidence rebounds in January

“Looking ahead, consumers expect the economy to continue expanding. However, according to The Conference Board’s economic forecasts, the pace of expansion is expected to moderate in 2019,” said Franco.

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RV Business announces RISE Award recipients

The RISE Award finalists in both the OEM and aftermarket categories will be recognized during the 2019 RV Industry Awards ceremony at RVX: The RV Experience, hosted by the RV Industry Association (RVIA) March 14 in Salt Lake City.

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RVDA seeks speakers for 2019 convention

“This is your chance to reach the retail powerhouses of the RV industry,” said Phil Ingrassia, RVDA president. “The convention/expo is a focused, well-targeted event aimed at the most influential dealers in the RV industry.”

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Thor Motor Coach launches first customer care app

The app will track maintenance, keep service records, and send notifications when it’s time for maintenance, among other helpful features. Additionally, it functions as an integrated link to Roadtrippers, a trip planning tool, as well as handy checklists for the next time a user hits the road.

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