Eight out of 10 people state that negative information found online made them change their mind about a purchasing decision, and 49% of consumers said they need to see at least a four-star rating before they choose to do business with a company.
Fred’s Appliance, which operates stores in Spokane and Kennewick, Wash., recently paid $448,627 in back taxes and a $10,000 fine for selling service contracts to customers in the state.
Whether it is expert advice from marketing authorities, conversations that lead to conversions, or a time-tested leads system, Gap Marketing helps RV dealerships fill the gap between the dealership’s website hundreds of shoppers that visit the site.
Simply asking, “What bugs you about this campground?” yields a wealth of information unavailable from an online survey. After staying at more than 300 campgrounds across the United States, here are four areas (and simple solutions) where guests wish campground owners would improve.
At Know Your Team, we put a lot of thought — and more than four years worth of research and fine-tuning — into crafting get-to-know-you questions that would be as non-cheesy as possible, and elicit meaningful and memorable responses from the team.
“Because culture is our number one priority, we’re willing to give up short-term profits or revenue growth to make sure we have the best culture. In fact, after orientation we offer people $2,000 not to work at Zappos. The ones who stay are right for our culture,” Hsieh said.
In business, Bonnie Worthington might be considered a disruptor. The business model used by RV Rental Connection turns the traditional one used by other RV rental companies on its head. The Stevie Awards called her the “disruptor’s disruptor.”
In 1963, Pepsi hired a young advertising executive named Alan Pottasch to address the issue of Pepsi’s brand ethos. It was indecisive and directionless — a fragmented shell of what it would need to become to take on Coke.