In business, Bonnie Worthington might be considered a disruptor. The business model used by RV Rental Connection turns the traditional one used by other RV rental companies on its head. The Stevie Awards called her the “disruptor’s disruptor.”
In 1963, Pepsi hired a young advertising executive named Alan Pottasch to address the issue of Pepsi’s brand ethos. It was indecisive and directionless — a fragmented shell of what it would need to become to take on Coke.