One could argue that you need yield management the most when you have open sites. But, yield management could lead to open sites. Yes, but that is not a bad thing if you are still achieving the profit you desire.
Yield management isn’t implemented because nobody wants to be the first one to do it. Most park operators won’t raise their rates without “anonymously” calling every campground within 50 miles and getting their rates. Then the goal is to be $2 below the highest one!
Sadly, we live in a very litigious society. You can’t say the wrong thing, do the wrong thing or, worse yet, have the wrong thing happen that you had no knowledge of — without getting sued. However, knowledge is power and business owners can take steps to protect themselves.
(June 19, 2017) — In my home state of Texas, we have passed some very specific laws to remove RV parks from the housing realm (begin to think HUD – Housing & Urban Development) and place our parks in the transient or tourism category. The benefits of this are HUGE, to coin a phrase.
(May 2, 2017) — On the other hand, when you suspect your demand is going to be high, you should have a higher rate range – at least 10 percent higher and on super peak periods it may increase 25 percent or more. I’m hearing the groans from the crowd.
(April 13, 2017) — Most park operators don’t raise their rates without “anonymously” calling every campground within 50 miles and getting their rates. Then the goal is to be $2 below the highest one – God forbid you should be the rising tide that lifts all boats with the highest prices in the area, even if you are the highest rated!
(Feb. 22, 2017) — Anytime someone says, “Oh all my business comes from ______.” (you fill in the blank – internet, state guide, Good Sam, billboards, etc.) – I know they aren’t paying attention to their business. Nobody gets 100 percent of their business from a single source.
(Feb. 7, 2017) — Ads are becoming cleverer. With graphics software being what it is and realizing that less is MORE you can really catch a person’s eye so much easier. Don’t forget the demographics for your product or services. Consumers love a great print ad, which will likely drive them to your website!
(Jan. 30, 2017) — The print side actually provides credibility to the digital format and together they increase exposure. According to Pitney Bowes (you’ve heard of them) over 75 percent of small businesses use a combination of print and digital advertising.