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LIVINGSTON, Texas — Marketing Your RV Park/Campground Online, a handbook to help park owners and operators maximize their online marketing efforts, is slated to be released in early May.
Evanne Schmarder, a longtime industry marketer, consultant, and mentor, offers insight for parks looking to build their online marketing programs.
From strategies and tactics, including calculating customer lifetime value and marketing return on investment to identifying ideal customers to recognizing timely marketing opportunities, Schmarder said she tells it all.
Other questions she answers in the book include:
- How do guests perceive a business?
- What does an operation say about the brand?
- When is it time to measure a program’s results and what should be benchmarked?
“Like developing and running any part of a business, online marketing requires know-how, trial and error, and measurement,” said Schmarder.
“Marketing Your RV Park/Campground Online gives readers everything they need to know about laying digital marketing groundwork and building a successful program from the foundation up,” she added.
Designed for novices and experienced marketers alike, Marketing Your RV Park/Campground Online will be available as an e-book at all major e-book outlets as well as in paperback.
SOURCE: Roadabode Productions