Pelland develops new website for Maine campground

HAYDENVILLE, Mass. — Pelland Advertising today announced the launch of a new responsive website for Flat Rock Bridge Family Camping in Lebanon, Maine.

The campground, one of MECOA’s five largest by number of sites, has been a Pelland Advertising brochure client through three sets of owners dating back to the 1980s, when it was known as Kings & Queens Court Camping Resort. The first website for the park was built back in 1999, subsequently rebranded under the Flat Rock Bridge name, and owned by John and Mary Hastings since the winter of 2005.

According to John Hastings, “Working with Pelland Advertising for the past nine years has been one of the few areas of our business that has not been filled with surprises. They stay on top of industry trends and are always educating us as to how they can better serve our needs by keeping our marketing tools on pace with the latest technology. I appreciate their work, and our business has benefited tremendously because of the work that Pelland Advertising has done for us.”

“When other website design companies seem to embrace the latest fads, we have made every effort to stay at the cutting edge and one step ahead of substantive long-term design concepts that enhance the user experience and translate into new business for our clients,” said Pelland Advertising CEO Peter Pelland. “I think that a 25-year working relationship with a client like Flat Rock Bridge Family Camping, surviving two changes in ownership, is testimony to our clients’ satisfaction with our services.”

From a technical standpoint, the challenge was to create a responsive and adaptable web presence with a custom design that would appeal to children and parents alike, explained Josh Pelland, Pelland Advertising graphic designer.

“Flat Rock Bridge is a very unique campground with an emphasis on its myriad activities and theme weeks and weekends,” he said. “The Flat Rock Bridge site includes several instances of progressive enhancement. Additional graphics and subtle effects enrich the experience on larger screens, while the interface becomes progressively simpler and easier to use on tablets and smartphones. The full content of the site is displayed on any device.”

The new website design concept has already been incorporated into new advertising that will appear in the 2014 MECOA directory and will carry over to the campground’s 2014 brochure, also produced by Pelland Advertising.

To view the website, visit http://flatrockbridge.com/.

SOURCE: Pelland Advertising press release

Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at editor@rvdailyreport.com.

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