Jellystone posts 10th straight year of sales growth

Yogi and Cindy spend time with campers staying at Natural Bridge Jellystone Park in Virginia.
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CINCINNATI — Yogi Bear’s Jellystone Park Camp-Resorts once again set a new all-time record for sales in 2018, the company announced today.

System-wide revenues increased 6.1% over the prior year to $125 million. It was the franchise company’s 10th consecutive year of sales growth. Growth was primarily driven by existing locations as same park revenues increased 5.7%

“Increases in the ancillary revenues generated at Jellystone Park locations continued to be a key contributor to our growth,” said Jim Westover, vice president of sales and product development. “More and more customers are selecting add-on experiences, ranging from character interactions to golf cart rentals, via our reservations systems before they even begin their stay.”

Westover noted that Jellystone Park created the family camping and entertainment concept 50 years ago, but continues to be recognized as one of the nation’s best franchises.

“We’re incredibly proud of the successes we and our franchisees have enjoyed over the past decade,” said Westover. “The national franchising honors that we recently received prove that we’re poised for even more success in the future.”

In January, Entrepreneur magazine ranked Jellystone Park among the nation’s top franchise opportunities and first in its category. Jellystone Park was ranked No. 202 on Entrepreneur’s Franchise 500 list, up 63 slots from the prior year, thanks to the company’s growth, innovation, and franchisee satisfaction, Westover noted.

That same month, Franchise Business Review named Jellystone Park to its Top 200 franchise list based on franchisees’ responses to questions regarding their financial performance, how they rate the franchise’s long-term growth opportunities, and their willingness to “do it again,” he added.

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Greg Gerber

Greg Gerber

A journalist who has covered the recreation vehicle industry since January 2000, Greg Gerber founded RV Daily Report on April Fool's Day in 2009. He also serves as the editor of the publication and website. As an Eagle Scout, he has enjoyed camping for decades and has visited every state except Hawaii. A DODO -- Dad of Daughters Only -- to three young women, he has two grandchildren as well. He currently splits his time between Wisconsin, Texas and Arizona. Greg can be reached at

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