MILFORD, Ohio — Yogi Bear’s Jellystone Park Camp-Resorts 2018 sales continued to surge in the third quarter with another double-digit same-park sales increase. Sales at the nation’s second-largest franchise campground network were up 18.8 percent for the quarter ending September 30. This follows a second quarter 11.9 percent jump and a first quarter 23.5 percent increase. Jellystone Park expects 2018 will be its 10 th consecutive year of sales growth.
According to Jim Westover, vice president of Product Development and Sales, several factors are driving the growth. “We’re seeing a huge uptick in millennial families starting to camp, and the activities and ‘glamping’ style amenities Jellystone Park offers puts us in a unique position to meet their needs,” he said. “Our new mobile Campspot reservation system is especially appealing to millennials who use their phones to book trips and even pick their favorite cabin or campsite.”
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