NIAGARA FALLS, N.Y. — Campground Owners of New York (CONY), a trade association for privately owned campgrounds, honored three member campgrounds with marketing awards at the association’s awards banquet held during its 48th Annual Exposition for the Outdoor Hospitality Industry Nov. 5.
Awards were announced for website design, simple brochure, and mailer piece. A panel of independent judges from other state campground associations reviewed all submissions and picked the winners for each category.
The judges created criteria for judging each marketing product. The criteria included ease of use, photo quality, useful information and other product specific categories, with each category rated 1 through 5, lowest to highest. Highest cumulative scores determined the winner for each category.
According to Donald Bennett, Jr., president and CEO of CONY, campground owners are working hard to educate themselves and be aware of the trends in marketing and design.
“In addition to making improvements to their parks, each year I notice more campground owners making an added investment in the quality of their marketing pieces, such as their websites and brochures,” he said. “I believe these increased efforts to showcase their campgrounds are paying off for our members, and I think our three winners this year set a great example for quality marketing pieces.”
The 2011 winners for best marketing pieces by members of Campground Owners of New York are:
- Best Simple Brochure Design – Jones Pond Campground and RV Park in Angelica, N.Y. The brochure, designed by Torque Advertising in Fort Lauderdale, Fla., was submitted for consideration by campground owners Doug Bachman and Steve Allen. Jones Pond Campground and RV Park is a gay-owned, members-only, adult male (21-plus) camping facility located on 100-plus acres in the rolling hills of the Genesee Valley in Western New York. More information on Jones Pond Campground at www.jonespond.com.
- Best Website — Lake George RV Park in Lake George, N.Y. The website is designed and maintained for owners David King and the King family, by Mannix Marketing in Glens Falls, N.Y. Lake George RV Park is a premier resort RV park in the heart of Lake George, with full-service facilities and an abundance of spectacular on-site recreation for the whole family. For more information about Lake George RV Park and to view the award-winning website, go to www.lakegeorgervpark.com.
- Best Mailer Piece Design – Chautauqua Lake KOA in Dewittville, N.Y. The mailer piece, designed by Register Graphics, Inc., in Randolph, N.Y., was submitted for consideration by campground owners Bill and Anita Perry. Chautauqua Lake KOA offers complete, resort-quality facilities set on 180 acres of wooded and open land overlooking the northeast shore of Chautauqua Lake a half-mile away. More information about Chautauqua Lake KOA at www.chautauqualakekoa.com.
Campground Owners of New York, founded in 1963, is an association dedicated to the promotion, growth, improvement and development of privately owned campgrounds in New York State. More information about the association and its campgrounds – including a free camping directory – is available at www.nycampgrounds.com.
PHOTO (from left): CONY Chairman Mike Papp, Exposition Chairperson Rosemary Curtis, Chautauqua Lake KOA owners Anita Perry and Bill Perry with grandson Elijah, CONY President and CEO Donald Bennett, Jr., and Scott Sherwood, CONY Immediate Past Chairman.
SOURCE: Campground Owners of New York press release