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Tag Archives: RVIA

Industry mourns passing of Philip W. Miller

(Oct. 2, 2018) -- Miller was the owner of Global Recruiters Network-Elkhart. Prior to that he worked in the RV Industry in sales and marketing for many years and was a member of the Recreational Vehicle Industry Association.

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New RV show will celebrate industry innovation

  SALT LAKE CITY, Utah — Starting March 12, 2019, just in time to kick off the camping season across much of the country, the Calvin L. Rampton Salt Palace Convention Center in Salt Lake City, Utah, will reverberate with activity as it plays host to the newest, most ground-breaking RV event ever seen. It’s RVX – a brand new event focused on spotlighting the most innovative achievements from brands and individuals who are taking the industry to new heights. All segments of the industry will come together at the Salt Palace in the three-day celebration of the RV lifestyle. To kick-off RVX, attendees will be among the first to witness a new event called “The Reveal,” where the newest, boldest, and some never-before-seen RV products will be unveiled. Supported by a multi-million-dollar campaign from Go RVing, The Reveal will not only serve to drive consumer awareness of the industry’s most amazing RVs, but dealers will leave empowered, inspired and armed with tools to more effectively reach a new generation of consumers. In a first, Go RVing, the industry’s national promotional platform designed to draw more consumers into dealer showrooms, will stream portions of the RVX event online to millions of potential new customers through their channels and media partners. The RV Industry Association is currently calling for all manufacturers to nominate their best products to be selected for The Reveal. A panel of social influencers and outdoor media will be selecting the final products to be shown based on criteria focused on innovation. “RVX presents a great opportunity for RV manufacturers and suppliers to showcase their latest products and demonstrate how their brand helps consumers achieve the lifestyle they are looking for,” said RV Industry Association’s Marketing Director of Trade Shows and Events Jeremy Greene. Greene adds, “With growing numbers of younger consumers interested in outdoor experiences, dealers who attend RVX will gain valuable insights by meeting with brands to better understand what products are the right fit for the right customer, just as spring and summer travel seasons are getting started.” The spring timing of RVX, along with a focus on the latest and greatest in RV products, is critical to attracting national media attention for the $50 billion-dollar RV industry. Broad trade and consumer media reporting will spark potential buyers’ interest in the newest RV products, drawing them into dealers’ showrooms, while dealers attending RVX will be …

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(Aug. 29, 2018) -- Some key findings of the report focus on how three emerging groups of future buyers of RVs have different expectations when they consider the outdoor lifestyle and what they would enjoy about RVing.

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