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New RV show will celebrate industry innovation

  SALT LAKE CITY, Utah — Starting March 12, 2019, just in time to kick off the camping season across much of the country, the Calvin L. Rampton Salt Palace Convention Center in Salt Lake City, Utah, will reverberate with activity as it plays host to the newest, most ground-breaking RV event ever seen. It’s RVX – a brand new event focused on spotlighting the most innovative achievements from brands and individuals who are taking the industry to new heights. All segments of the industry will come together at the Salt Palace in the three-day celebration of the RV lifestyle. To kick-off RVX, attendees will be among the first to witness a new event called “The Reveal,” where the newest, boldest, and some never-before-seen RV products will be unveiled. Supported by a multi-million-dollar campaign from Go RVing, The Reveal will not only serve to drive consumer awareness of the industry’s most amazing RVs, but dealers will leave empowered, inspired and armed with tools to more effectively reach a new generation of consumers. In a first, Go RVing, the industry’s national promotional platform designed to draw more consumers into dealer showrooms, will stream portions of the RVX event online to millions of potential new customers through their channels and media partners. The RV Industry Association is currently calling for all manufacturers to nominate their best products to be selected for The Reveal. A panel of social influencers and outdoor media will be selecting the final products to be shown based on criteria focused on innovation. “RVX presents a great opportunity for RV manufacturers and suppliers to showcase their latest products and demonstrate how their brand helps consumers achieve the lifestyle they are looking for,” said RV Industry Association’s Marketing Director of Trade Shows and Events Jeremy Greene. Greene adds, “With growing numbers of younger consumers interested in outdoor experiences, dealers who attend RVX will gain valuable insights by meeting with brands to better understand what products are the right fit for the right customer, just as spring and summer travel seasons are getting started.” The spring timing of RVX, along with a focus on the latest and greatest in RV products, is critical to attracting national media attention for the $50 billion-dollar RV industry. Broad trade and consumer media reporting will spark potential buyers’ interest in the newest RV products, drawing them into dealers’ showrooms, while dealers attending RVX will be ... Read More »

(Aug. 29, 2018) -- Some key findings of the report focus on how three emerging groups of future buyers of RVs have different expectations when they consider the outdoor lifestyle and what they would enjoy about RVing. Read More »

RVX accepting submissions for The Reveal

  SALT LAKE CITY, Utah –A showcase of the industry’s best and most innovative new products entering the market is coming to the RV Industry Association’s new event, RVX: The RV Experience, in Salt Lake City. Slated for opening day, Tuesday, March 12th from 1 p.m. to 3 p.m., The Reveal will kick-off the RVX event, and drive dealer interest in new and innovative models being introduced. The event, designed to create enormous amounts of consumer excitement, will be live-streamed into thousands of consumer households through Go RVing’s digital platforms and through media partnerships, introducing the public to the industry’s latest products, just as they are planning their spring and summer vacations. Submissions to be included in The Reveal opens today. RV manufacturers will be asked to submit products for consideration in The Reveal in categories by consumer-type. Final products to be shown during the event will be selected by a group of consumer media partners and social influencers who will get access to product descriptions and digital assets, as well as have the opportunity to see the product in person during Open House or elsewhere before submitting their decision as a group. The product categories represented during The Reveal are: Family-Friendly: These RVs are designed to be multi-generational with storage capacity for a family on the go. They have a durable, kid-friendly interior that’s easy to set-up, clean and maintain. Outdoor Adventurer: Cool, rugged with off-road capabilities, these RVs are self-contained with the ability to haul outdoor gear to your next adventure. Van Life: Van campers designed for the RVer looking for the wanderlust lifestyle, going places where others don’t. City Escape: Nimble and maneuverable, these RVs are easy to store in a small space and ideal for connected city-dwellers or suburbanites looking for an outdoor escape. Destination Camping: Residential in style with more elbow-room, these RVs are for campers looking for the long-term stay. Team Tailgate: Featuring prime outdoor living space and entertainment, these RVs are designed for the tailgating enthusiast, whether they’re at a big game or concert. Sustainability: Eco-friendly with sustainable materials, these RVs use of clean energy technology is for the conscious traveler. Luxury Living: All the bells and whistles, these RVs include upscale amenities for the RVer who spares no expense. On the Horizon: Breaking the mold, these concept RVs are a look at the future of RVing. “The product categories are designed with ... Read More »