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Tag Archives: KOA

KOA sees surge in Independence holiday reservations

(June 27, 2014) -- Advanced reservations for the upcoming Independence Day weekend are up 8 percent, compared to the same time last year. Labor Day advanced reservations show a nearly 20 percent increase in camper nights compared to the same time last year. Read More »

KOA produces first TV commercial in 52 years

(June 19, 2014) -- The New York Times article, titled, “Kampgrounds of America Sets First National TV Campaign,” discusses the strategy behind the campaign, which is designed to showcase the key differentiators of KOA, and highlights the brand’s first national TV commercial. Read More »

KOA sets first national TV campaign

(June 18, 2014) -- Kampgrounds of America, the network of campgrounds known as KOA, is hoping to book some of the growing ranks of R.V. enthusiasts, with what the company told NY Times is a first in its 52-year history: a national television commercial. Read More »

KOA reports Father’s Day weekend numbers up

(June 13, 2014) -- As of June 9, advanced reservations for the Father’s Day weekend (June 13 to 15) were running 5.6 percent ahead of the same period in 2013. A total of 22,150 reservations had been made, representing a total of 56,100 camping nights. Read More »

Memorial Day weekend numbers up for KOA

(May 27, 2014) -- The 486 KOA locations in North America saw 3 percent more camper check-ins this year, compared to results from the Memorial Day Weekend in 2013. Thusfar in the 2014 camping season, KOA has seen an increase in short-term camping nights of nearly 5 percent, compared to the same period in 2013. Read More »

KOA sees big jump during Care Camps weekend

(May 27, 2014) -- "Same campground" camper check ins for the Big Weekend were up nearly 5 percent, and overall camper nights were up 6.3 percent. Registration revenues at KOA campgrounds for the Care Camps Big Weekend were up 11 percent. Read More »

KOA expects 100,000 campers this weekend

(May 20, 2014) -- Advanced reservations for the 2014 Memorial Day weekend holiday are equal to reservations for the holiday weekend in 2013, and are running about 3 percent ahead of advanced reservations received a week before the holiday weekend in 2012. Read More »

KOA Tucson embraces challenge of serving two types of customers

(May 6, 2014) -- Snowbirds who had booked seasonal reservations for the campground, especially those who had done so for years, were concerned that the newly branded KOA would be soon "overrun" with children, Gooch explained. And, he faced some heat in April when the park hosted a rally of fulltime RVing families that brought in 134 children for five days. Read More »

KOA’s Jim Rogers sees bright future for camping

(April 22, 2014) -- Rogers will share KOA’s 2013 results, provide details on many of KOA’s technological advances and discuss emerging camping trends that should generate RV demand for years to come during his presentation at the RV Industry Power Breakfast Thursday, May 8. Read More »

Camp free with KOA, help kids with cancer

(April 8, 2014) -- Now in its 11th year, funds raised during the May 9 and 10 weekend help send children with cancer to KOA Care Camps across North America. These 56 specialized, medically equipped facilities offer a true summer camp experience to children undergoing treatment or recovering from cancer. Read More »

KOA teams up with Southeast Publications

(April 1, 2014) -- KOA has enlisted Southeast Publications to roll out a new program that will give local KOA Campground's customers local business discount pricing for all Value Kard Members. Southeast Publication's associates will act as the ambassadors to local businesses. Read More »