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Tag Archives: KOA

Podcast 76: KOA’s Toby O’Rourke and Techno RV

(Nov. 19, 2015) -- The first guest is Toby O'Rourke, KOA's senior vice president of marketing. Widely credited for the successful performance of the franchise over the past four years, she talks about why demand for camping and outdoor experiences is on the rise. O'Rourke is the mastermind behind KOA's What's Behind the Yellow Sign campaign, and she talks about why it is so successful, and what's being done to improve that campaign in 2016. The second guests are relative newcomers to the RV industry. Eric and Tami Johnson acquired TechnoRV earlier this year, and they travel the country speaking at RV rallies, shows and other events to teach RV owners about technology that can improve their experience. They explain the secret of their success is not just selling the products, but actually showing RV owners how to use them -- a lesson that could benefit RV dealers. Read More »

KOA welcomes newest franchisee

(Nov. 19, 2015) — Don and Cheryl Arnold became Kampgrounds of America’s newest franchisees Thursday. They signed their KOA contract for the Thompson/Grand River Valley, Ohio KOA on the hood of a racecar on display at the KOA Expo. Read More »

KOA recognizes long-term, top campgrounds

(Nov. 18, 2015) -- The KOA Franchisee of the Year was presented to Bill and Barbara Olendorf, with Point South KOA in Yemassee, S.C. Chris and Jamie Rademacher, owners of the Des Moines West KOA, received the KOA Rising Star Award. Read More »

Movie filming at KOA Campground

(Oct. 27, 2015) -- Madelyn Deutch, actress from “Windsor” and “Texas Rising,” and Deana Carter, Grammy-nominated country music star, are paying Buchanan, Tenn., KOA a visit while filming the family feel-good movie, “Painted Horses,” directed by Damian Fulton. Read More »

Care Camps take center stage at Ontario KOA

(Oct. 19, 2015) -- “We also collect all of the beer and liquor bottles on the campground and return them for deposits. We donate all of the tips from our food services to Care Camps. We always take our donation coin box to RV and camping shows we attend. It’s a lot of little things, but they all add up," said McAndrew. Read More »

Special KOA weekend brings big summer season to close

(Sept. 22, 2015) — Kampgrounds of America posted record results for the 2015 summer camping season, it reported in a press release. KOA’s annual Value Kard Rewards Camper Appreciation Weekend Sept. 18-20, continued KOA’s summer success story, with a 10 percent increase in camper nights from the same special weekend in 2014. Read More »

Airstream & KOA pair for Fall travel trailer giveaway

(Sept. 15, 2015) — Campers may already be planning a final camping trip this fall, but one lucky KOA camper will be making that trip in a brand new Airstream travel trailer. Kampgrounds of America (KOA) and Airstream have partnered for the 2015 “What’s Behind The Sign?” Giveaway. Read More »