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Tag Archives: KOA

O’Rourke promoted to top KOA operations position

(Jan. 5, 2016) -- In her new role, O’Rourke will take responsibility for both KOA’s brand marketing and its franchise operations, Hittmeier said, and will have oversight over all KOA departments except finance and KOA’s Company Owned Properties Division. Read More »

KOA offers dealer listings in directory

(Dec. 18, 2015) — This year marks an opportunity for RV dealers to join with the campground sector in reaching existing and potential customers with the introduction of dealer listings in the Kampgrounds of America (KOA) Directory. Read More »

Tucson KOA becomes first to install PowerParasol

(Dec. 10, 2015) -- Soaring 28 feet in the air, two new solar structures are keeping guests of the Tucson/Lazydays KOA Campground cool, and letting visitors camp, gather and even barbecue under a patented structure that produces clean solar energy. Read More »

Podcast 76: KOA’s Toby O’Rourke and Techno RV

(Nov. 19, 2015) -- The first guest is Toby O'Rourke, KOA's senior vice president of marketing. Widely credited for the successful performance of the franchise over the past four years, she talks about why demand for camping and outdoor experiences is on the rise. O'Rourke is the mastermind behind KOA's What's Behind the Yellow Sign campaign, and she talks about why it is so successful, and what's being done to improve that campaign in 2016. The second guests are relative newcomers to the RV industry. Eric and Tami Johnson acquired TechnoRV earlier this year, and they travel the country speaking at RV rallies, shows and other events to teach RV owners about technology that can improve their experience. They explain the secret of their success is not just selling the products, but actually showing RV owners how to use them -- a lesson that could benefit RV dealers. Read More »

KOA welcomes newest franchisee

(Nov. 19, 2015) — Don and Cheryl Arnold became Kampgrounds of America’s newest franchisees Thursday. They signed their KOA contract for the Thompson/Grand River Valley, Ohio KOA on the hood of a racecar on display at the KOA Expo. Read More »

KOA recognizes long-term, top campgrounds

(Nov. 18, 2015) -- The KOA Franchisee of the Year was presented to Bill and Barbara Olendorf, with Point South KOA in Yemassee, S.C. Chris and Jamie Rademacher, owners of the Des Moines West KOA, received the KOA Rising Star Award. Read More »