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Loft Lite gets a brighter partner

Loft LiteANN ARBOR, Mich. — The little light that took a runner-up award at SEMA 2012 is now available in two models, Brandmotion announced today. 

The Loft Lite, an Authentic OEM product distributed by Brandmotion, gets a Bright White version to add to the popular Soft White model that was recognized in the New Product — Mobile Electronics category at the Specialty Equipment Market Show last November. The Bright White model of the Loft Lite is designed to match the light output color of OEM illumination systems in certain vehicles.

“The Loft Lite is one of the most ‘no-brainer’ products we’ve ever offered,” said Jeff Varick, president of Brandmotion. “It has a perfect OEM look and feel, it integrates easily into existing vehicle lighting systems, and its size allows it to be installed anywhere focused lighting is needed, providing a customized, convenient and safer vehicle interior. The new Bright White model means we can now retain the factory lighting scheme in more vehicles.”

The Loft Lite is a small pod housing that can be installed just about anywhere in a vehicle. The flush-mounted, rounded bezel surrounds a focused LED that requires less than 1/5th the power of an incandescent lamp and provides a steady light output up to 10 times longer. Intuitive soft-touch switching allows the operator to simply press the lens to turn the light on and off. 

Loft Lites also can be wired into the existing lighting system to illuminate when a door is opened. The Soft White model emits a color temperature of 3,000K, while the new Bright White doubles it at 6,000K. 

Loft Lites are available to in four kits based on quantity:

  • Part No. 2000-4202 – 2-pack Soft White Loft Lite lighting system with wiring and instructions
  • Part No. 2000-4204 – 4-pack Soft White Loft Lite lighting system with wiring and instructions
  • Part No. 2000-4212 – 2-pack Bright White Loft Lite lighting system with wiring and instructions
  • Part No. 2000-4214 – 4-pack Bright White Loft Lite lighting system with wiring and instructions

Authorized dealers can access and download a sell sheet on the Loft Lite line, as well as sales tools and information on many more Brandmotion products, by logging into the Brandmotion Dealer Central website at dealer.brandmotion.com. For more information, contact Brandmotion at 734.619.1250, visit www.Brandmotion.com.

SOURCE: Brandmotion press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report and can be reached at greg@rvdailyreport.com.

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