LOUISVILLE, Ky. — Airstream today unveiled the company’s newest luxury concept trailer, the Airstream Land Yacht, during the National RV Trade Show in Louisville, Ky.
The Land Yacht is the product of an international collaboration between Airstream, Tecnoform S.p.A., maker of fine cabinetry and the design studio of Officinia Italiana Design. The resulting interior is truly yacht-like and incorporates elements from the world’s finest luxury watercraft, said Airstream President Bob Wheeler.
The project started three years ago at an Airstream dealer meeting when RV dealers told Wheeler they thought there was an opportunity for a high-end travel trailer featuring an elegant and sophisticated yacht-like design, he explained.
The Airstream Land Yacht’s contemporary look was created by Tecnoform’s engineering department in partnership with Mauro Micheli, the long-time designer for Riva Yachts. Its unique floor plan has a number of carefully placed design elements that create a sleek and sophisticated look in the cabin.
The unit, capable of sleeping up to five people, has a bedroom in the front, a bathroom amidships and a rear social space, which includes a galley that can be hidden when not in use. The Land Yacht’s powered bed lift reveals access to hidden storage. The unit features three power awnings, with remote control. The quiet ducted air system provides powerful air conditioning to meet internal climate preferences of the user.
The 28-foot Airstream Land Yacht Concept trailer is crafted with quality materials and equipment throughout, including high-luster teak and white wood inlay boat-deck flooring, LED panel lighting elements, Corian solid surfaces and plush Ultraleather.
The unique design garnered two awards at the Caravan Salon Dusseldorf RV show this fall in Germany. One of the awards was for interior design and the other for technology applied to the design process. Wheeler cited the curved cabinets, incorporated Zip-Dee power awning and ducted air conditioning as examples of technological breakthroughs on Airstream models due to the travel trailer’s distinctive tube design.
“It’s part of the cultural imperative at Airstream that we continue to challenge ourselves in terms of what our travel trailers can be, stretching the brand and perceptions of it,” said Wheeler. “The Land Yacht Concept represents the latest effort in that direction. We are very grateful for the visionary design work provided by Tecnoform and Officina Italiana Design on this project, which, while beautiful in its own right, has a wonderful historical connection with our founder Wally Byam’s love of all things nautical.”
Wheeler said the unit is on display to get feedback from RV dealers regarding which processes the company should include in the final production. The Land Yacht can be seen in Booth 1300 in Hall 1 in the Thor exhibit area.
Wally Byam’s love for boats led him to create a parallel experience of adventure travel on land, through his legendary Airstream trailers, Wheeler explained. Airstream’s early models had nautical names including Clipper, Liner, Wee Wind and the Flying Cloud. In Byam’s later years, he designed and commissioned a custom sailing yacht called the Caravan, and while he did see the finished product, he never had the chance to pilot the ship around the world as planned.
Airstream, maker of the iconic “silver bullet” travel trailer, is the longest-tenured RV manufacturer in North America. Following founder Wally Byam’s credo, “Let’s not make changes, let’s only make improvements,” Airstream has remained a timeless classic, said Wheeler. A subsidiary of Thor Industries, Airstream is based Jackson Center, Ohio where a team of experts remain dedicated to preserving the brand’s legendary reputation for quality and innovation, he noted.
For more information, visit www.airstream.com or call 877.596.6111.
For more information about Tecnoform, visit www.tecnoform.com.
SOURCE: Airstream press release