This week’s guest is Jeff Polke, the cofounder of CGI Outdoors, a company that markets unique chairs, tables and other outdoor equipment. The firm has been serving the outdoor industry for years, and just recently re-entered the RV market.
CGI produces some rugged furniture that works on just about any terrain, whether it’s in a mountain, on a beach or in a campground. Their rockers are extremely popular and the firm just introduced an innovative cook station that easily folds up and slides into an RV compartment, but helps chefs make great meals outdoors.
The company sells products through a dealer direct network as well as online. Polke explains how the company got started and describes the benefits of its patented technology. He also offers some valid reasons for RV dealers and campgrounds to carry the products.
CGI’s Everywhere Chair sounds like the ideal product for active RVers with its adjustable legs that offer comfortable seating everywhere people like to be. Polke and his partner, Dan Grace, listen to their customers. So when people complained about having to carry chairs wherever they go, the guys developed a product that straps on to users’ backs so they can take them on hikes or down the street to watch a parade.
CGI is a wonderful entrepreneurial story. The staff likes to be outdoors and when they see a problem, they develop a product to alleviate that problem. Jeff and Dan have a successful business because they build off each other’s strengths rather than trying to compete and bump heads while doing the same things.
People should check out CGI’s cook stations. They are great for camping, but ideal for tailgating, too.
For more information about the company at its products, visit www.cgioutdoors.com. There is even a spot on the website for dealers and campgrounds to set up retail accounts.