Breaking News
Home » Podcasts » KOA’s O’Rourke explains resiliency of RV, outdoor industries

KOA’s O’Rourke explains resiliency of RV, outdoor industries

We were able to corral KOA President Toby O’Rourke for a few minutes on the last day of the Kampgrounds of America convention this week in Fort Worth, Texas.

Toby has been on the show several times in the past. That is because she is one of the most knowledgeable and enthusiastic people in the industry, and she is always creating ways to make things better.

Toby O’Rourke
President, Kampgrounds of America

Toby talks about KOA, of course, but also the bright future that lies ahead for the outdoor hospitality industry in general.

She shares her opinion of how the RV industry plays into that long-term success, and she works to deflect fears people may have following two consecutive months of RV shipment declines.

She elaborates on why she considers camping to be a “blue chip stock” and why the industry much more resilient to economic pressure than other industries.

Finally, she explains why the guest experience is the most important thing driving revenue in the RV and outdoor hospitality industries. Technology is important, she notes, but it is the experience that keeps people using RVs and vising campgrounds.

To learn more about Kampgrounds of America, visit www.koa.com. To learn about owning a KOA campground, visit www.ownakoa.com.

Print Friendly, PDF & Email


About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report.

Check Also

Podcast 210: Ernie Lansford tells how to be a customer success master

(Nov. 21, 2018) -- Ernie Lansford is the author of The Poetics of Sales: A Sales Rep’s Journey From Tolerated Professional Visitor to Celebrated Partner. The book is also about leadership, especially as it pertains to his 18 immutable customer success codes. Those apply not only to sales, but to management and everyday life, if you want to be successful. Ernie offers unique insight into the different types of relationships salespeople have with customers, and describes the sales culture as a reflection of business practices today.