Every business has a story to tell. More importantly, every who purchases one of the industry’s products as a story to tell about their experiences using the products. Stories about special family memories and being outdoors in nature are fun to share and fun to hear.
If there is one thing the industry doesn’t do well is tell the story. People coming on to sales lots hear the features and benefits of the bells and whistles on the RVs, but they don’t hear the stories behind the products and the companies that make and sell them.
They don’t hear the stories about the dealership and what its mission is. They don’t hear the story about the manufacturing firm that built the RV and why it started.
We naturally tend to focus on the facts concerning the products, or the “what” behind the item being sold, while ignoring the emotion behind the purchases, or the “why” someone should support that particular firm or product.
This week’s guest is Michael Hudson, affectionately known as the Big Idea Guru, and the voice behind the Get Your Message Heard podcast.
He is going to talk about what types of stories businesses need to share, and why. He’s also going to describe how businesses can share their stories in a way that doesn’t sell people, but builds their interest in buying and using a recreation vehicle.
As a journalist who has covered the RV industry for 18 years, I know firsthand the wonderful stories behind many businesses in the industry. They are compelling stories of seeing a need and working to fill it. They are stories of overcoming adversity to achieving success. They are stories of people.
Stories resonate. That’s why the best speakers don’t just deliver facts, they bury the nuggets of information they want people to remember inside of stories. We need to share more stories.
Michael Hudson is graciously giving every listener of this podcast who wants one a free 15-minute message makeover. He’ll look at the story the business is currently sharing, and offer some tips on how to make that story even stronger.
Business owners should visit his website, listen to his podcast and read his blog to learn how to create better stories.
They can get the free 15-minute message makeover by visiting www.michaelhudson.com/makeover.