By Braden Walker
TXAD Internet Web Director
If you’ve been keeping up with these articles in the last couple of months, you will have most likely seen the “battle of opinions” in regards to SEO and web marketing. I’ve been talking about the importance and what to look out for in the realm of SEO and web marketing while others have been trying to downplay the importance of it.
We’ve gone back and forth with our varying opinions, but that doesn’t change the fact that SEO and web marketing are incredibly important and are not just a one shot deal or a “one size fits all” solution
There are many web companies out there that say they incorporate your site’s SEO into the initial web build and they do. They go in and do the keyword research and optimize the site before it launches so that it will hopefully rank high in the search engines. If your competition level is low, you might take the top spots in Google and not have to do anything for awhile. This is an ideal situation, but not the norm.
Many web companies build web sites that are beautiful but have absolutely no optimization to them. They are missing title tags, alt tags, heading tags, and the content on the site is either lacking and/or unoptimized. Like I said before in my previous article, it’s like having a Ferrari without an engine, it looks great but doesn’t do what it was built to do.
I believe that a customer should have as much information about something as they want. If a customer wants to know for a fact that the site that was just built for them is properly optimized, I want them to know that. This is why we have standards set in place with software and educated personnel who know what to look for in a website. If a customer wants to be able to update their site using a content management system like WordPress (which as of early 2015, 23 percent of all websites are powered by WordPress and it is the most popular CMS used worldwide), they deserve to have that freedom while having a site that is built well and optimized properly no matter what.
Whether your website is built in WordPress or hand coded in HTML5, if it’s missing elements that matter and/or is being optimized for the wrong keywords, your site is not going to do what it is meant to do and that is to sell.
I want to address an article that was recently written by one of my peers stating that SEO is nothing to brag about. I have to whole heartedly disagree with him. I agree that the old ways of doing SEO with all the black-hat tactics and “games” that are played are completely wrong and people shouldn’t participate in those things, but to say that legitimate SEO is a one time thing and doesn’t require any additional help, is misleading.
I think you know as well as I do that things in the Internet realm never stay the same and that is especially true with Google and how it ranks sites. I applaud website companies that build legitimate SEO into their sites and do the keyword research for their clients so that they have a leg up on the competition. It’s what should be expected by all web designers, but unfortunately isn’t always delivered. But, depending on how difficult a particular keyword or keyword phrase is, it may not be enough and continued work may be needed.
Let me close by saying that Google and so many other respectable companies out there are constantly talking about SEO and web search and the changes that are happening. They wouldn’t do this if it wasn’t important and constantly changing. If you are in a competitive market, you need someone who is paying attention and applying what is being taught and that is why I am proud to say that I can brag about SEO.
Braden Walker is the senior web developer for TXAD Internet, an SEO consultant to the campground industry. They specialize in SEO, web design, and all things online marketing related. For more information or to get in contact with TXAD Internet, visit txadinternet.com or call 817.426.9395.