By Greg Gerber
Editor, RV Daily Report
We published a press release today from Camping World in which the company announced plans to open six supercenter stores in Michigan.
The only problem, the release lacked any details. You can read it here.
The release starts by acknowledging the two locations Camping World currently has in Michigan, but the release doesn’t list any pending acquisitions, or ground-breaking for new stores. Nor does it release a schedule.
Emperor Marcus Eralius Augustus Tiberious Lemonis, part-time CEO of Camping World and full time Hollywood star of his own reality TV show, The Profit, simply noted there were a lot of RV enthusiasts in Michigan.
Yet, there are a lot of RV enthusiasts in California, Arizona, Texas, Montana and even Rhode Island. But, we don’t see any releases about the company planning to open six new stores in those states.
“Based on current market conditions and the addition of new stores, expansion or relocation of existing stores, our goal is to have at least six full service supercenters with the full selection of Camping World and Good Sam products and services in the state of Michigan by the end of 2018,” Lemonis said.
So, why would a company announce plans in a press release to the industry that is void of any specific details? Why give the competition a chance to respond to counter that announcement?
My gut tells me that Emperor Lemonis is firing a warning shot across the bow of another big name retailer that operates in Michigan.
Could it be General RV, which is headquartered in Michigan and has six stores in that state already — plus one troublesome location two miles away from a Camping World store in Tampa, Fla.?
RV General has another store in Florida, as well as Illinois, Ohio and Utah, too. In fact, there is a Camping World six miles from General RV’s Ohio location; another one 20 miles from the Illinois location, and a store two miles from the Utah location. In fact, General RV’s other Florida store is just 20 miles from another Camping World in Jacksonville.
Hmmmm. Looks like the next RV Wars reality TV show will be played out in the state of Michigan.