Monday, January 22, 2018
Breaking News
Home » Opinion » Opinion: Does Google share in toll road income?

Opinion: Does Google share in toll road income?

Opinion: Does Google share in toll road income?

By Greg Gerber
Editor, RV Daily Report

A reader sent me a message late last week asking a simple question, does Google share in revenue collected from toll roads? It was an interesting question, especially considering the rationale upon which it was based.

The reader noted that:

  1. Google does not make it possible for people to change Google Maps settings to always avoid toll roads. It has to be set every time a new route is created, otherwise RV owners can find themselves paying big bucks to be on toll roads.
  2. When traveling in unfamiliar territory, and using Google Maps as a guide, the reader felt that the app routinely directed her onto highway express lanes, which are tolled, even if the traffic on the main highway isn’t congested at all.

The reader thought that, perhaps, Google was in partnership with state and local governments to “get a cut” of money generated from tolls for simply directing people onto toll roads whenever possible.

As an RV owner myself, I often use Google Maps to check out local traffic conditions and to verify the directions calculated by the RV’s onboard GPS system, which has a tendency to take me miles out of my way and announce my arrival a mile or so before a campground’s actual entrance.

But, there have been several times in the past where I have just blindly followed the directions offered by the gentle, soothing voice of the Google Maps robot and wound up in trouble.

One instance in particular, Google attempted to “detour” me to a “faster” route onto an Illinois road where vehicles had to go under a railroad bridge with an 8-foot clearance that would have taken off the upper half of poor Nelson, my motorhome. Fortunately, I saw the bridge at the last second and simply stayed on the original route for the extra 10 minutes.

But, early in my RVing experience while following Google directions, I was guided onto a toll road where I was eventually charged about $200 in tolls for a motorhome and tow car. I am sure saving the extra 45 to 60 minutes wasn’t worth that extra cost. It was an expensive lesson to learn the first year I operated the motorhome in 2014.

Even in December, when navigating my car through the Miami area, Google Maps frequently directed me onto the express toll roads even though traffic on the Interstate was plugging along at the speed limit. I thought it was strange, but really paid no attention.

So, when the reader asked that question, I thought her rationale was plausible. I posed the question to Google, the world’s largest corporation without a telephone. Journalists and editors have access to a special email address they can use to pose a question to the Googlebots and wait for a response.

A few days later, I received a message from Elizabeth Davidoff, who identified herself as the communications manager for Google Maps.

She assured me that Google Maps doesn’t share in toll revenue generated by state departments of transportation or otherwise make money from toll fees. She also addressed our reader’s reasoning concerning the lack of a Google Maps app default setting to avoid all tolls:

  • On Android, there isn’t an option to permanently avoid tolls. However, we clearly mark routes that pass through toll roads with a toll icon that looks like a coin. We recommend that road trippers and RVers who use Android devices, keep an eye out for the toll icon when they get directions or remember to use the avoid tolls setting when getting directions.
  • On iOS (Apple’s proprietary system), there is indeed a setting to permanently avoid tolls. Tap the three dot menu from the directions screen, tap route options, toggle “avoid tolls” to the on position, and make sure you toggle “remember these settings” to the on position as well. Drivers who don’t enable this setting can also keep an eye out for the toll icon to avoid routes with tolls.

I found it peculiar that Google doesn’t offer a permanent setting to avoid tolls on Android devices, especially considering that Android is Google’s proprietary system. Acquired in 2005, the software has been the backbone of Android smartphones since 2007. You would think that in 10 years the tech geniuses at Google would have figured out a way to add the feature to software it owns and develops.

It is especially odd considering the option is already available, but it has to be set EVERY time a new route is calculated rather than set as a default option.

After all, if Google Maps can add a default option to avoid tolls on an Apple app, which is a competitor to Android, surely Google could grant its own customers access to the same convenience.

Internet trends research firm KPCB has noted the historic growth of Android devices compared to Apple iPhones in a chart that shows Google’s Android has amassed an 81 percent market share. That makes it all the more unusual that Apple devices have access to an option to avoid tolls when using Google Maps, but Google’s Android users do not.

As for being automatically routed onto toll express lanes by Google Maps, Davidoff offered the following explanation:

  • We recommend the fastest route based on real time traffic conditions (and note this with language such as “fastest route, despite the usual traffic).
  • We clearly mark when a route includes a toll with an icon that looks like a coin.
  • If there are alternate routes available, we highlight those routes and users have the option to select an alternative. The alternative routes include a popup that shows the additional travel time estimated for that route, and a toll icon if the route includes a toll.

Obviously, Ms. Davidoff has never driven a motorhome or towed a lumbering fifth wheel down a busy highway in an unfamiliar city. While Google may mark a toll route on its maps with a coin-like icon, its voice commands followed by most drivers rarely indicates the app is about to direct a driver onto a toll road.

In fact, I’d challenge her to view the Google-generated map on a 2.5-by-4-inch screen while traveling at 70 mph to see if she can spot the 10-pixel icon for designated toll roads. I’d venture to say it is impossible to know you will be encountering a toll road by looking at the route preview when you plot a course at 8 a.m. to drive for six to 12 hours in a day.

Even in the sample below, which routes me from my RV park to the Irving Mall, the big blue route traverses the George Bush Turnpike — a verified toll road where your license plate is photographed immediately upon entering the highway. Do you see the toll icon?

This image on the right is the only way you know if you’ll be routed onto a toll road. I wouldn’t say that is a crystal clear indicator.

Look at the routes below that take me from Dallas to my hometown in Wisconsin. One has the avoid tolls setting turned off and the other has it turned on. So, which highways are toll roads and which aren’t? All Google Maps does is alert drivers that somewhere on the journey of 14 hours and 40 minutes, they’ll encounter a toll road along the way.

If Google indeed does not share in toll revenue with state and local government agencies, then there must be a different explanation for its refusal to provide a default “avoid tolls” option on its own devices, and for failing to adequately indicate what roads are tolls and which are not when plotting routes on the most popular selling smartphones in the world.

Print Friendly, PDF & Email

About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report.


  1. The reader should get a dedicated GPS unit and not rely upon something that is always “in development”. Google maps is great to help get traffic reports and serves as a useful reference (kind of like having a trusty ole AAA map on hand) but is not a substitute for a dedicated GPS unit.

    The reader is trying to use a pipe wrench as a hammer instead of using a hammer.

    • I have found my Garmin RVLMT 760 supposed RV friendly GPS, to be a lot less accurate than Google Maps. After having entered campground destinations listed in its database I was once taken to a locked gate on a 10′ wide road, requiring me to backup over a mile to get the rig turned around that the GPS had shown as an Army COE campground. The campground was over 10 miles away in another direction. Another time it took me down a goat trail in Vermont to a washed out bridge that evidently floated down to CT during Irene 3 years prior. There are twol RV parks near my home and the GPS shows both over 5 miles from where they actually are. I had also reported all those incidents to Garmin over two years ago, and its still the same in the latest database and map updates. I bought the damn thing when they first released it for top dollar, Worst $375 I ever spent.

      Google maps constantly being in development makes it better IMO. It’s seldom ever steered me wrong.

      • John, your mapping issue is not the same problem. The problem you reference is related to the underlying co-ordinate information as it ties in to a physical address. The best way to route to a campground is by using the precise GPS coordinates; not the physical street address.

        Being said I am not advising for the “RV” GPS units. A simple $99 GPS will do just fine and be much better than Google Maps on a cell phone… but what do I know.

  2. Anyone who relies on GPS as their sole source of navigation deserves to pay all the tolls they incur. Does anyone realize that they still publish road maps? As a matter of fact, most states in the Lower 48 will give you one for free at each state line Welcome/Visitor Center.

    As I was taught nearly 50 years ago in flying school, DR (Dead Reckoning: time, distance, heading using a chart [map]) is still the primary means of navigation.

  3. “All Google Maps does is alert drivers that somewhere on the journey of 14 hours and 40 minutes, they’ll encounter a toll road along the way.”

    This is simply not true. You can easily pull up the turn by turn directions and see exactly where you will encounter a toll road (or partial toll road). All you have to do is click on the white bar area (where the travel time and mileage appear) before you start the navigation and there they are listed, plain as day. It even alerts you when you are entering or leaving a state.

    Furthermore, the icons for tolls are about the same size as the font for the the Estimated Travel time. The only thing that does seem fishy is why Google Maps cannot make the “avoid tolls” option always on on Android. I am sure it has to do with the coding that they don’t want to have to re-write (possibly from the ground up), which I don’t blame them…afterall they are are best navigation app on the market and are not charging for it. A few extra clicks won’t kill anyone.

    All in all this all seems like a non-issue. Must have been a slow news day for Mr. Gerber…

  4. With the days of modern technology, as a commercial driver (Class A CDL) I love the ease of using GPS systems. HOWEVER, when driving anything bigger than a car, trip planning is essential. By all means do the routing on a GPS but get out a real map, truckers one preferably, and check your route, look for low bridges, prohibited routes. With a 40 ft Newmar, if the road says No Trucks, I look for an alternative! This way you will know which are toll roads and how to avoid them. Also, NEVER take an RV on a New York State Parkway, no matter what the GPS says. 10 ft bridges and hefty fines. NY Parkways are for cars only. Finally, write it down on a notepad in simple steps so if the GPS/Smartphone dies at 65 mph, you have a standby.

    I use a Truck/RV GPS where I add the length, weight and height of my rig and it does a pretty good job of avoiding weight restrictions (Yes they apply to RV’s as well, how much does yours weigh?). I always preplan the trip. I hate it when the spouse says – Oh look, Starbucks and with 40 ft and a Toad, I;m not sure how to get in, let alone get out! I have used the street view of google maps very effectively as I can see the road signs for low bridges or weight restrictions while “traveling” down the road.

  5. Several Android apps I’ve seen, offer the option to avoid toll roads as a default. Co-Pilot is one, and is free. As for low clearances, Route 1 has over 6,000 marked in N. American, and constantly updated. $75 for a lifetime subscription with updates. Works with GPS and Android apps.

  6. Google Maps is the wrong tool to use for navigating anything other than an automobile. Ms. Davidoff’s response is indicative of the disconnect between Google and its users. Because there is so little interaction between the developers and users, Google has no idea how its products are used. As a Google user that has been constantly disappointed with Google, I recommend staying away from their products. They deprecate products that are popular and widely used because they don’t fit their narrowly defined marketing plans.

    Become dependent on Google at your own peril.

  7. I use Good Sam’s trip planning tool, free on their website.
    -Point-to-point trip planning
    -Research and add Good Sam Parks to your route
    -Search thousands of Points of Interest and add to your route
    -Calculate fuel costs and travel time
    -Options include avoiding highways and/or tolls
    -Use RV travel filters to see low clearance and tunnel warnings
    -Download trips to your Good Sam GPS

Leave a Reply

Your email address will not be published. Required fields are marked *


RV Daily Report welcomes comments from readers. However, we expect that comments will be cordial and professional without reverting to name-calling, profanity and libelous language. Comments of that nature will be removed.