To view a page of specialized news covering only your primary area of interest, click on the appropriate picture.
CRESCENT CITY, Calif. -- New television, print and Internet ads and the website for Go RVing’s new “Away” ad campaign will be unveiled Nov. 29 in Louisville, Ky. But the campaign will feature activity at a California campground.
One print ad, shot at the Crescent City/Redwoods KOA in California, will feature a young family by the campfire as evening falls, with a Jayco folding camping trailer provided by All Seasons RV Center in Redding, Calif. At nearby campsites, other families with a Forest River R-Pod travel trailer and Itasca Navion Type C will be settling in.
With the proliferation of smartphones in the market, digital technology will play a major role in the campaign to address today’s market conditions and consumer preferences, including a new mobile version of GoRVing.com and print ads will feature a QR code to drive consumers to the mobile site for rich content.
To reflect today’s consumer in the ads, RVs were requested with amenities such as slideouts, computer connections, flat screen TVs, satellite dishes, GPS, iPod docks, rear cameras and automatic leveling.
SOURCE: California Association of RV Parks and Campgrounds press release
Name (required)
Email (not required)
Notify me of followup comments via e-mail
All companies have news. In fact, even if you’re a home business you have plenty of information to share — perhaps a new partnership, new products, a new website, a new employee, etc.
All of these topics can be used to help increase your business’s online visibility. Here are some of the most common release topics:
Send press releases to editor@rvdailyreport.com. All press releases are edited for spelling, grammar and to ensure they comply with Associated Press style requirements.