LAUREL, Md. — “The near record winter storms that paralyzed much of the country last month really threw a wrench into the normal seasonal patterns we’ve come to expect within the RV industry,” said Eric Lawrence, director of specialty products for Black Book.
“Normally, by this time of the year, we’re seeing more RVs being sold at the auctions and higher transaction prices,” he explained. “But, the recent bad weather had the dual effects of snarling the usual wholesale channels and delaying many consumers from entering the marketplace, which naturally trickled down to less aggressive buying from dealers.”
Taking a closer look at the markets, the average selling price for motorized units was $34,902, which is a decrease of $4,168 (10.6 percent) from the previous month. Towables came in at $10,822, down $367 (3.2 percent) from last month.
The major market segments have been moving in the same direction for two months in a row, Lawrence noted.
One year ago, the average motorhome sold for $36,207 and the average towable unit brought $10,251.
Auction volume was down once again, a little more so than last month, showing a 9 percent decline for motorized units and 15 percent for towables.
“I expect it to begin to increase significantly as the weather gets a little warmer and ‘huge snow storm’ is not a weekly forecast,” said Lawrence.
SOURCE: Black Book press release