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Winnebago’s newest models are not your grandparents’ RVs

(Oct. 27, 2017) -- Iowa-based Winnebago Industries recently rolled out a trio of new motorhome models aimed at shaking up the camping industry.

DES MOINES, Iowa — These aren’t your grandparents’ RVs.

Iowa-based Winnebago Industries recently rolled out a trio of new motorhome models aimed at shaking up the camping industry.

The new RVs, which range from value-minded to high-end luxury products, represent a bold departure from the norm for the brand. But they’re not necessarily unexpected, given CEO Michael Happe’s motivation to update the storied brand to better compete within the industry and to recruit new consumers to RVs, which traditionally have appealed primarily to audiences 55 and above.

Read the full story from The Des Moines Register.

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About Rebecca Smith

Rebecca Smith is a Wisconsin native currently living in Illinois with her husband, Eric, and two dogs, Maggie and Grace. She enjoys hiking, biking, kayaking and, of course, camping in cabins and park models.

One comment

  1. Good for Winnebago! This is where the Market is going. Lot’s of Companies do Sprinter Conversions. The Revel looks like they covered all the bases.
    Love the Interior of the Horizon! Finally a company that gets that everybody doesn’t like the Heavy Outdated Furniture that all the other Class A Manufacturers insist on putting in. Contemporary and European Style.
    Nice job Winnebago!

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