DES MOINES, Iowa — These aren’t your grandparents’ RVs.
Iowa-based Winnebago Industries recently rolled out a trio of new motorhome models aimed at shaking up the camping industry.
The new RVs, which range from value-minded to high-end luxury products, represent a bold departure from the norm for the brand. But they’re not necessarily unexpected, given CEO Michael Happe’s motivation to update the storied brand to better compete within the industry and to recruit new consumers to RVs, which traditionally have appealed primarily to audiences 55 and above.
Read the full story from The Des Moines Register.