Episode 49 of RV Industry news was recorded on location in Las Vegas where two big industry events were taking place the same week. Winnebago’s annual Dealer Days event was underway at the Mirage hotel while dealers affiliated with the Priority RV Network were meeting at the M hotel.
The first segment of the show features an interview with Scott Degnan, the vice president of sales and brand development for Winnebago Industries. At the show, he reported on several new branding initiatives and partnerships with other firms, as well as an increase in market share for the company in 2015.
Scott describes those initiatives as well as some other changes in the public relations and marketing department that are designed to make the company stronger and better position it to compete in a variety of market segments.
For more information on Winnebago Industries, visit www.winnebagoind.com
The second segment features an interview with the two people who work daily to support the Priority RV Network a group of more than 100 dealer locations throughout the country united under what’s becoming a common brand.
Corey Ruzicka is the executive director of the Priority RV Network and Katherine Brackett handles administrative and accounting functions. They talk about the dealer meeting as well as growth the network has experienced and why it is beneficial for RV dealers and consumers to be affiliated with the network.
For more information on the Priority RV Network, visit www.priorityrvnetwork.com.