BURLINGTON, Iowa — Winegard Company today announced the promotion of Keith Larson and Erik Guldager. Larson was elevated to the position of director of sales and marketing for consumer products. Guldager has accepted Larson’s previous position as national sales manager for mobile products.
A 15-year veteran of Winegard Company, Larson will be responsible for all sales and marketing activities for Winegard consumer products. Larson has helped Winegard record double-digit growth in the RV channel, played a critical role in the launching of new RV products, and implemented Winegard’s dealer training program which has trained more than 7,000 dealer technicians and installers at more than 1,500 dealerships, the release noted.
Guldager will be taking over Larson’s previous responsibilities in the RV aftermarket in addition to his other duties. Guldager has been in the RV industry for 12 years and with Winegard Company for more than five years managing the RV OEM channel. He has been instrumental in acquiring large market share growth in the OEM market for Winegard’s satellite products, and will continue to be based out of the Elkhart area, the company explained.
SOURCE: Winegard Company press release