ELKHART — Truma’s success story all started with a gas lamp more than 65 years ago. Philipp Kreis, the company founder, had an English language school in Munich, Germany. Due to poor infrastructure following World War II, electricity was not reliable making it difficult for him to teach in the evenings.
Therefore, he developed a gas lamp which was met with high demand in post-war Germany. The language teachers soon started to produce gas lamps and, in 1949, Philipp Kreis founded Truma in honor of U.S. president Harry S. Truman, who made it possible for Germany to become industrialized through the Marshall Plan for economic recovery.
In 1961, Truma launched the first certified RV heater for Europe. As caravaning became more and more popular in Europe in the 50s and 60s, Truma developed quickly along with the growing industry. In addition to the heaters, the company expanded its product portfolio to propane and hot water supply in RVs. In 1972, Truma built up its own service organization with mobile service technicians visiting customers at home or at the camp site to repair and install products – a novelty in the industry.
Renate Schimmer-Wottrich, Philipp Kreis’ daughter, chaired the company from 1988 to 2008 and fostered Truma’s growth and internationalization. As a result, Truma diversified its product portfolio and developed new business fields like air conditioning, maneuvering systems for travel trailers or energy management.
Moreover, the company opened subsidiaries in the United Kingdom, Italy, Scandinavia and China. In 2013, Truma entered the American market and opened an office in Elkhart. The 100 percent family-owned company stands for quality, reliability and expertise backed by 65 years of experience in providing “more comfort on the move,” the press release noted.
A new Truma app keeps users up-to-date with company news and product information. For instance, customers can register and add the Truma products that they use, allowing them fast and direct access to PDF user manuals and product videos.
A further benefit is the integrated search tool. It locates authorized Truma dealers and service partners in North America, Europe and other countries where Truma is present. The app uses the smartphone’s current location or searches according to town or postal code within a specific distance. The results are shown on a map and also as a list stating the distance and address.
“We are currently building up a dealer and service network in the United States and Canada, and will integrate those addresses in the search function,” explained Monika Prandl, online marketing manager at Truma.
The highlights of the Truma app are two camping tools: “Sun Alignment” helps select the right position for the RV via a compass which indicates where and when the sun rises, sets and reaches its peak.
The Truma app also offers a vehicle leveling function which helps to position travel trailers or motor homes perfectly level. Just place a smartphone or tablet on the floor of the vehicle, enter a couple of vehicle dimensions – and the app will guide users through the leveling process with written instructions and audio signals.
This is just the beginning, said Prandl.
“We have plenty more ideas for developing our app and offering campers even more added value,” she added.
The Truma app is available for smartphones and tablets and is suitable for both Android and iOS. It can be downloaded free of charge in the Apple and Google Play App Stores.
SOURCE: Truma press release