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Truck Camper Magazine on Go RVing ad concerns

Truck Camper Magazine on Go RVing ad concerns

UNITED STATES — The 2017 Go RVing television, print and social media advertising all but ignores truck campers. Here’s what’s really going on with Go RVing’s truck camper snub, and why it matters to all of us, reports Truck Camper Magazine.

Go RVing is a national marketing campaign produced by the Recreational Vehicle Industry Association (RVIA). The campaign runs 30-second prime-time television commercials, full-page print ads in major magazines, and interactive videos and banners on top websites, social media platforms, and search engines – all to promote RVs and the RVing lifestyle to the public.

As an example of the high level of exposure the $17 million dollar Go RVing campaign generates, the 2017 Go RVing media plan for print includes full-page ads in Country Living, The Oprah Magazine, Outside, Parents, Popular Mechanics and Redbook.

A significant portion of the advertising production and media placement for the Go RVing campaign is financially supported by the RV industry through RVIA seals. The $63 RVIA seal fee is built into the purchase price of every truck camper produced by a RVIA member manufacturer. You may have noticed a RVIA seal on the back of your truck camper.

However trucks are absent from the Go Rving marketing campaigns. Learn more about what’s going on in an article at Truck Camper Magazine.

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About Ronnie Garrett

Ronnie Garrett is the editor in chief of RV Daily Report. She's been a writer/editor for more than 25 years, working in law enforcement, aviation, supply chain and now the RV industry. She's not a stranger to RVs, however. She grew up camping, and still camps as many weekends as she can every year.

5 comments

  1. Truck camper sales do not have the payoff to RVIA with 15 small independents. Have to keep the big boys that pay the bills happy. If Thor or FR had a line of truck campers ……………………..

  2. Lower level junk used to be called entry level……I have seen fair and poor build quality covered up with corner and seam mounding on just about every brand, regardless of cost. My family has had truck campers for over 20 years, and for a lot of people, the convenience of driving your dingy, and being able to tow your toys a lot cheaper out weighs the advantages of rope lights and outdoor speakers. The rv associations ignoring truck campers is unfortunate at best and snobbery at the worst. Shame on the trade organizations who minimize and under represent the truck camper industry.

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