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Thor Motor Coach takes No. 1 spot in motorhome sales

(March 15, 2012) -- The company’s Class C motorhomes captured the No. 1 market position in 2011 and accounted for nearly 24 percent of all Class C sales. In addition, Thor Motor Coach’s Class A motorhome brands lead the market in 2011, capturing 23.7 percent of all gas powered Class A sales.

ELKHART — Thor Motor Coach announced today it has been recognized as 2011’s top retailing brand of motorhomes in North America by Statistical Surveys, Inc..

The company’s Class C motorhomes captured the No. 1 market position in 2011 and accounted for nearly 24 percent of all Class C sales. These results showed Thor Motor Coach’s Class C brands grew fastest amongst the top manufacturers with a 17.5 percent increase, the company noted in a press release. 

In addition, Thor Motor Coach’s Class A motorhome brands lead the market in 2011, capturing 23.7 percent of all gas powered Class A sales.

“Success at the retail level is only possible with a talented dealer network,” said Jeff Kime, president of Thor Motor Coach.  “The partnerships formed between Thor Motor Coach and its dealers solidify the foundation to develop innovative products with superior value.”

“Reines RV and Thor Motor Coach have been partners for over 12 years,” said Lindsey Reines, owner Reines RV in Manassa, Va. “Finding the right motorhome manufacturer was an important factor for our long term success as an RV dealership. Thor Motor Coach’s products have always been known as ‘the best value’ with a solid reputation for standing behind their motorhomes.”
 
Consumer focused programs such as “Gold Star Inspections” and “Concierge Connection” emphasize a commitment to quality driven products, said Kime, who noted these industry unique programs create unyielding partnerships with dealers and retail customers.

“You cannot be the top single brand retailer of motorhomes without partnering with great dealers. These alliances are essential, allowing us to provide our customers a superior ownership experience”, he added.

For more information, call 800.860.5658 or visit http://ThorMotorCoach.com.

About Thor Motor Coach

Thor Motor Coach, Inc is an operating unit of Thor Industries, Inc., producing various motorized recreation vehicles that are sold throughout the United States and Canada. Thor Motor Coach RV brands include Class A diesel — Astoria, Palazzo, Serrano and Tuscany; Class A gas — ACE, Daybreak, Challenger, Hurricane, Outlaw Toy Hauler, and Windsport, Class B+; Siesta, Siesta Sprinter, Citation, and Citation Sprinter; as well as Class C gas and diesel — Four Winds and Chateau.

SOURCE: Thor Motor Coach press release

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About Greg Gerber

Greg Gerber is a freelance writer and podcaster who has been writing about the RV industry since 2000. He is the former editor of RV Daily Report and can be reached at greg@rvdailyreport.com.

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