Episode 40 of RV Industry News was recorded at the Tampa RV SuperShow, one of the largest consumer RV shows in the nation.
Lance Wilson, executive director of the Florida RV Trade Association, which sponsors the show, is the first guest. He talks about the record-setting opening day and why he thinks the show is so popular. He also talks about the association’s training effort and how dealers all over North America can tap into the program. The show takes place through Sunday. For more information, visit http://events.frvta.org/florida-rv-supershow.
The second guest is Walt Burns, from EasyCare. The company offers extended warranties and other F&I products to RV dealers, and he describes those in detail. But, he also talks about a new video messaging service that EasyCare offers to dealers that let them e-mail video messages to customers. This is a popular communications technique for sales and service applications.
To see how it works, Burns will send you a video reply to people who e-mail him at email@example.com.