COTTINGHAM, Englad — Swift Group and Airstream announced the appointment of Swift Group as the sole distributor for Airstream in the UK, effective March 20.
The partnership brings together two outstanding companies, with complementary strengths and an unwavering commitment to realise the potential of Airstream in the UK, a release from the companies stated.
“This is a fabulous new opportunity for Swift Group, with significant promise in an untapped market,” said James Turner, Swift Group managing director. “I am delighted that Airstream has recognized the quality, passion and unrivalled capability that Swift possesses. I look forward to a long and fruitful partnership.”
Airstream was founded in the U.S. by Wally Byam in the 1920’s. An icon was born when Wally built his first shining silver orb, known as the Clipper, in 1936, the release stated. Today, Airstream counts Oscar winners and rock legends among its loyal followers, the release continued. They are asily recognized by the distinctive shape of their riveted and rounded polished aluminum.
The Airstream board has long coveted the British market, convinced that this epitome of high-end leisure vehicle luxury could find a place in the hearts of UK consumers, the release stated.
“Over the last decade, Airstream has developed a strong foundation in the UK and we believe Swift Group is the right partner to help us take it to the next level,” said Bob Wheeler, president and CEO of Airstream. “There is tremendous potential for Airstream in the UK and we fully expect to see sales accelerate in the coming years.”
For more information, contact Andy Newhall, head of marketing, Swift Group (Tel: 01482 479272; email: firstname.lastname@example.org) or Lucy Marshall, marketing executive, Swift Group (Tel: 01482 479281; email: email@example.com).
SOURCE: Swift Group press release